Branding Social Media Tiered subscription models 
Buffer Resources
JULY 25, 2023
Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences. I'm increasingly convinced that premature growth on social media is an expensive mistake.
Unbounce
NOVEMBER 22, 2021
On the path to conversion, a lead starts with no awareness of your brand and ends with a purchase. For example, you shouldn’t ask customers at the top of the funnel who have little awareness of your brand to buy your product right away. While you don’t have to add reviews to your email, you should start sprinkling social proof in them.
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