SaaStr
FEBRUARY 18, 2021
50,000,000 active, passionate, engaged users using your business app, on their own, electively, with some regularity. Enough not to churn. In VSB or SMB business apps, you can get to one million paying customers — but you really, really need something broad-based to get there. Not even users than use you once a year.
Intercom, Inc.
OCTOBER 16, 2019
The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Gaining new customers.
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Tom Tunguz
FEBRUARY 26, 2025
Third, contracts mitigate churn rates because the customer is only making a renewal decision once per year, instead of 12x per year. Similarly, Salesforce began with a usage-based approach before shifting to annual seat contracts when churn rates became significant and revenue predictability faltered.
Intercom, Inc.
MARCH 25, 2019
When you’re trying to validate an idea, work out product-market fit or find the right business model, you’re going to make a bunch of mistakes. A customer that leaves today might become a customer again later down the line as your business matures, grows and finds its fit. Dealing with reality. Build a feedback loop.
Chart Mogul
JANUARY 22, 2021
In this blog post, we have collected everything you need to know about churn — along with links to the best resources on the internet. You’ll never need to visit another site to learn about churn. Now you know — just mention churn. Definition of churn. Churn is a concept specific to subscription businesses.
Practical Advice on SaaS marketing
AUGUST 1, 2018
Churn is bad for software-as-a-service (SaaS) companies. But knowing there’s a churn problem is one thing; fixing it is something else. To bring down churn, we need to understand what’s behind the numbers. Wrong customers Sometimes high churn happens when SaaS providers sell to the wrong customers.
User Pilot
SEPTEMBER 19, 2023
As your business grows and your focus shifts from acquiring new customers to retaining existing ones, churn prediction becomes an invaluable tool in your toolkit. Accurate churn prediction models help you improve the customer experience and prevent voluntary customer departures. What is churn prediction?
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