Business Model Churn cloud efficiency 
SaaStr
JULY 5, 2023
But those accounts grow dramatically over time, and don’t really churn. And here you can see the magic in Mongo’s business model. Still, they waited, and they have one of the highest public multiples in SaaS and Cloud. Efficiency is a complicated metric. New Customer Count Up 24%. A Very Good Sign.
SaaStr
JULY 24, 2023
Folks pulled usage down as much as they could to save money, although logo churn remained low. Are we near or past the lows in SaaS and Cloud buying patterns? Here you can see the magic in MongoDB’s business model. Everyone got about 15-20% more efficient, and everyone had to do 15-20% more work. Revenue growth.
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