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How Focusing on Delivering Customer Value Generates Business Value with Gusto Co-Founder Josh Reeves (Pod 606 + Video)

SaaStr

Developing a product that solves a customer’s pain point provides a sense of pride and can drive the positive, emotional moment of awe that retains customers for the long haul. Business model. This approach gets to the heart of the subscription-based business model. That doesn’t make them bad people.

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SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

You can have the great product and a great team, but the market of small or very niche. The second one is the team, obviously depending on how earlier the team has a huge factor because you may be so early in your journey that there’s nothing else to point to, but the track record of the team.

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How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is.

B2B 114
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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. Write down your principles (like your mission statement) and use it very early for guiding culture and decision making.

Scale 160
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How to Choose The Right Email Marketing Agency

Neil Patel

Even for fully-staffed marketing teams, it can be overwhelming. In this case, look for an email marketing agency that is exceptional at developing strategies and tactics to help increase your open and click-through rates. A Great Company Culture. So, before you proceed, check that their company culture fits with yours.

Marketing 111
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5 Ways to Build your SaaS Channel Partner Strategy in 2020

SaaSX

Don’t entrust your product to a third-party representative unless your current business model can stand on its own two feet all by itself and, perhaps more importantly, can prove its own viability. He also suggests an ideal partner should reflect your organization’s value system and company culture.). Eyes getting tired?

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So You Made a Terrible Hiring Decision. Here’s How to Fix It.

OpenView Labs

For either one, the bottom line is that the cost of a bad hire is significant. I’ve talked a lot about the hidden costs of a bad sales hire. Develop a bulletproof hiring process that celebrates candidate experience. Spend time with your team and buyers to understand their needs and potential blindspots.