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. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. We all know this, but we forget about it, especially when the Hot New Deal and the sales team’s wants and needs consumes all of management’s resources. . ” — Ankit Sindhi, Founder, Spurt.
They learned the importance of sales tax compliance the hard way—when they had to pay millions in back taxes. When the company first began web app development and selling software-as-a-service in 2004, their businessmodel wasn’t even called SaaS. Meanwhile, new tax legislation for SaaS companies was brewing.
Are there types of companies, market segments, industries, or businessmodels where PLG does not make sense? If you're generating something that's brand new, like a brand new category, nobody understands about it. Because that (abandonment) wouldn’t be a solid foundation to acquire more new users. I do that a lot.
362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company.
And in major hubs like San Francisco and New York, what we’re doing is helping create the vision for a more experiential space, almost like a cafe where they can come and go as they want, they can bring clients, they can bring customers. We’re already in this like a new gen.” This is a new workflow, isn’t it?
With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. We need to hire this new head of sales, who’s going to come in and change the way that we’re going to market. Yep, we did that.
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