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Before you shout “Digital Transformation” in a crowded marketplace, it’s important to recognize two foundational principles in developing a SaaS product plan. First: SaaS is a business strategy, not a technology strategy. Onboarding operationalizes your user model by expressing it through tenant context.
SaaS business metrics are not hard to find ; we won’t analyze them in-depth here. DevOps has largely completed the evolution of systems monitoring from the datacenter/IT worldview to what is commonly referred to as observability. Aligning your SaaS business strategy with SaaS technical architecture is critical to SaaS success.
Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .
Over the past decade, software has created tremendous value for investors and businesses, thanks largely to its transformative effect on the economy , its role in developing new cloud-based businessmodels, and its ability to increase efficiency in operations. Embrace the cloud operating model. Sticky after all.
And I just started a consulting business, it was a servicebusiness. And that kind of gave us a little bit of a head start to then bring together a couple of angels and like early stage investors to hire our first couple engineers and really pivot from being a service company to starting the path to becoming a software company.
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