Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte
SaaStr
OCTOBER 23, 2024
in revenue. Selling to Multiple Stakeholders If you sell into the Enterprise, you understand there are different stakeholders. With SMBs, the smallest business is owner-operated. A mobile phone is their dominant source of managing business activities. If you screw up one payment, customers are going to be angry.
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