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Many of the fundamental businessmodels that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. PST, Stephanie Opdam, Partner at Notion Capital, shares four businessmodel changes that will allow SaaS companies to build resilience and staying power over time.
It's a simple plan for an early-stage SaaS startup with a low-touch sales model – a company which markets a SaaS solution via its website, offers a 30 day free trial, gets most of its trial users organically and through online marketing and converts them into paying customer with very little human interaction.
It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? The self-servicemodel requires little to no selling whatsoever, saving time, labor and resources for a growing startup.
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I’ve been working within the software as a service (SaaS) industry for more than five years now. During this period I’ve learnt more than I ever thought possible about the SaaSbusiness and my personal growth has accelerated with each passing year. Rules to Run Your SaaSBusiness By Let’s get down to it.
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