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Put simply, enduring companies have moats which defend their businessmodel - they are a competitive advantage. There are many examples of businesses with moats and they’re characterised as being difficult to replicate (which is why they’re desirable) - below are several examples: Moat. Subscription businessmodel.
The same was true when I ran the People function at a softwaredevelopment consultancy that doubled its headcount to ~100 while reducing attrition from 40% to 5% voluntary in 18 months. Employee engagement skyrocketed, and the firm met or surpassed 4 of 6 criteria of the Fortune 100 Best Places to Work. Simon Sinek.
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It fits your businessmodel. They have the headcount. You don’t have to do a lot of softwaredevelopment or designers or fancy graphics. That’s tough to walk through, but it’s a really good one. Glad you asked it. You want to offer both. And here’s why. They’re in our ICP.
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