SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Most software developers are skeptical.

Underperforming Technical Team 288

Underperforming Technical Team Enterprise Scale Payments 288

Tom Tunguz

JULY 13, 2022

Yesterday, Office Hours welcomed Lars Nilsson, VP Sales Development from Snowflake to talk about his learnings across 5 companies he helped take public. Hiring a sales or business-development representative (SDR/BDR) can be the better choice. At Snowflake, sales development lives within the marketing team.

Scale 324

Scale Sales Hiring Development Sales 324

SaaStr

MAY 25, 2024

Building a $100M+ ARR business is no easy feat. Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. The developers they hire into CS are engaging as peers with customers and people using the product.

Scale 316

Scale Sales Hiring SaaS Payments Development 316

SaaStr

NOVEMBER 20, 2024

GitHub, founded in 2008, is a leading platform for software development and version control that has made waves since 2018 with its AI Copilot. Copilot is a code completion tool so developers utilize it by starting to type code, and the copilot offers the rest of that coding suggestion based on the prompt.

Scale 264

Scale AI Scaling Marketing 264

Tom Tunguz

APRIL 21, 2024

Because the research & development costs associated with software should be part of their cost of goods sold. So the costs of developing & maintaining the software are ongoing. ”, Benn Stancil makes a case for a counterintuitive point : Software companies are much less profitable than they might seem.

Software 296

Software Business Construction Government 296

Buffer Resources

AUGUST 6, 2024

I quickly saw how much more impactful this approach was, how showing up for podcast interviews and other media opportunities and offering my unique expertise and point of view on PR and business-related topics made new clients much more excited to work with me.  For adding your insights to multi-expert articles, try Featured.

Social Media 114

Social Media Business Leadership Sales Hiring 114

Inturact

OCTOBER 30, 2024

When HERE Technologies decided to make their location services APIs free for developers, they weren't just changing their pricing strategy - they were fundamentally transforming their entire business model.

Technology 104

Technology Development Business Model Pricing 104

Tom Tunguz

FEBRUARY 26, 2025

For many founding teams, pricing is one of the most difficult and complex decisions for the business. Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. The value of your business is the discounted sum of all its future profits. Penetration prioritizes market share.

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

SaaStr

NOVEMBER 6, 2024

50% of Users on Business “Side”, 50% Technical An interesting breakdown across their core products. Yes, Atlassian’s roots are selling to developers. But as you go more upmarket, and more enterprise, the business users become critical stakeholders and users, too. It’s split 50/50 at Atlassian. #5.

Enterprise 295

Enterprise Pricing Cloud AI 295

SaaStr

FEBRUARY 2, 2025

Under his leadership, the company has developed innovative AI-powered solutions for restaurant websites, online ordering, CRM, and marketing automation. Owner.com has distinguished itself by consolidating dozens of point solutions into a single, integrated platform that helps small business owners compete effectively online.

AI 227

AI Technical Review Artificial Intelligence Systems Review 227

SaaStr

APRIL 28, 2025

CAC Payback Period Predicts Success More Accurately Than Any Other Metric CAC payback period stands above all other SaaS metrics as the most holistic indicator of business health. This cross-pollination effect accelerated product development in unexpected ways. The Five Lessons 1.

Scale 245

Scale Transportation Scaling SMB 245

User Pilot

OCTOBER 19, 2024

In this article, we explore the concept of customer satisfaction – how to measure it, why it is important for your business, and how you can improve customer satisfaction levels. However, what satisfies customers differs from one business to another. What does customer satisfaction look like for SaaS businesses?

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

SaaStr

JANUARY 3, 2025

A bunch of them we hired out of business school, or out of engineering school, and came up through our farm system.” Whereas if it’s all from outside, it’s too risky for the business. They had to present their business to me and show me their website. They grew up in their career with us.

Sales Hiring 290

Sales Hiring Scale Systems Review Interviewing 290

SaaStr

MARCH 16, 2025

And just like product development, they take time to mature into something stable and reliable. But the payoff – as Datadog’s growth demonstrates – is marketing that drives significant, measurable business value. The problem?

Scale 247

Scale Sales Hiring Scaling Marketing 247

SaaStr

OCTOBER 18, 2024

On the topic of building SaaS companies, Henry kicks off the conversation with: “I think a lot of bootstrapped founders who are less capital infused have to actually be great at developing their people. For years there’s been a QA space where businesses were manually grading thousands of customer success agents.

Sales Recruiting 310

Sales Recruiting Sales Hiring Scale AI 310

SaaStr

JANUARY 23, 2025

Moving upmarket isn’t just a nice-to-have for most SaaS companies – it’s often the difference between building a sustainable $100M+ ARR business and getting stuck in the mid-market quicksand. Master Enterprise-Grade Operations The operational bar is much higher in enterprise.

Enterprise 244

Enterprise Sales Hiring Scale Outsourced Development 244

FastSpring

APRIL 24, 2025

How new global laws like the European Accessibility Act will impact digital businesses. If you’re a founder, marketer, or product leader looking to grow your business while doing the right thing, this episode is a must-listen. It’s also good from a legal perspective for businesses. Thanks for doing this.

Business 78

Business Software Review Underperforming Technical Team AI Search 78

SaaStr

MARCH 8, 2025

Instead of defaulting to the safe, established options, Atiyah suggests considering up-and-coming vendors that could grow alongside your business. Vendor Selection: Choose Partners Who Can Scale With You The same asymmetric framework applies to selecting vendors. “Listen to the problems, not the solutions,” Atiyah advises.

CTO Hire 216

CTO Hire CTO Coach Scale CTO 216

SaaStr

APRIL 15, 2025

With 17 years of venture capital experience, Ethan began his career in consumer investing before pivoting to B2B, where he developed particular expertise in developer platforms and B2B software. For relationship-based Series A funding, giving investors time to genuinely understand your business leads to better partnerships.

Technical Review 162

Technical Review Venture Capital Outsourced Development ChatGPT 162

SaaStr

NOVEMBER 27, 2024

Consumers now also expect to talk to businesses through digital means. Onboarding, especially for vertical saas products and tools that oftentimes utilize hardware or require a vendor like a Mangomint to ingest 10+ years of existing data on the fly, is an order of magnitude harder since these businesses are open every day.

SaaS Payments 260

SaaS Payments Payments Payment Solutions Payment Services 260

SaaStr

FEBRUARY 7, 2025

They: Started with clear use cases Built a strong data foundation Focused on measurable customer value Invested consistently over time Maintained a human-centric approach For SaaS companies looking to leverage AI, the key is to start building your data advantage now, even if you’re using third-party tools.

AI 267

AI Scale Government compliance 267

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. This aligned with their new focus on serving small and medium-sized businesses more effectively. From Sales-Led to Product-Led: How Apollo.io

Scale 165

Scale Scaling Outsourced Development Sales 165

SaaStr

JANUARY 28, 2025

Orbee’s technology aims to transform repetitive tasks across finance and accounting, enabling businesses to dramatically improve efficiency and reduce critical errors. Writer is at the forefront of creating flexible, tailored AI solutions that integrate seamlessly into existing business processes.

AI Search 244

AI Search AI Artificial Intelligence Technical Review 244

SaaStr

MARCH 18, 2025

The harsh reality: Most enterprises are adopting AI due to FOMO (Fear Of Missing Out) rather than for specific business outcomes. A chief data officer at a top-five global bank recently shared they have 150 generative AI projects in the lab but zero in production. Final Thoughts The AI space is well-funded but still maturing.

Technical Review 194

Technical Review Artificial Intelligence AI Marketplace as a Service 194

TechEmpower SaaS

MARCH 4, 2024

This shift allows business to reallocate human resources to more complex and strategic roles, or eliminate those positions entirely. It plays a crucial role in product development too, where generative AI speeds up design processes, streamlines testing, and tailors user experiences effectively.

Generative AI 443

Generative AI CTO Hire AI Sales Recruiting 443

TechEmpower SaaS

AUGUST 21, 2023

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. What does a business leader do in this situation?

Technical Review 390

Technical Review Software Review Development Team Review Systems Review 390

USIO

FEBRUARY 19, 2025

Payrix Flexible, but Bring a Developer (or Five) Best for: SaaS companies willing to invest developer time into embedded payments. It offers embedded payments, revenue sharing, and a solid APIbut like Payrix, youll need developers to make it work. Worldpay has been around forever, and its still a go-to for many businesses.

PayFac as a Service 179

PayFac as a Service Merchant Services Payfac Payments 179

SaaStr

MARCH 18, 2025

A Philadelphia native, Colin started his professional career as a Business Development Representative (BDR) 14 years ago and worked his way up to his current role as CRO. ” This distributed structure created intentional communication patterns that might not have developed in a single office.

Scale 191

Scale Sales Hiring Scaling Headcount 191

SaaStr

NOVEMBER 7, 2024

And finally, you build developer tools on top of the model. Ways to Build AI Into Your Business The natural inclination is to tack AI onto existing products. Then, there are models like GPT4 and Claude from Anthropic. At the application layer, things have evolved well. There isn’t just one model. Think of Notion.

AI 264

AI Artificial Intelligence ChatGPT Mobile 264

FastSpring

OCTOBER 21, 2024

Recipe Docs are like your personal cookbook for integrating FastSpring into your business. Whether it be on your website or to backend systems, our Recipe Docs guide you through the steps to build out experiences that are tailored to your specific business use case. What Are Recipe Docs? What’s Available Now? The great part?

Payment Methods 152

Payment Methods Payments Payment Solutions Payment Services 152