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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

For many founding teams, pricing is one of the most difficult and complex decisions for the business. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. A bottoms-up strategy lends itself to penetration pricing.

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Glossary: 117 software-led payments terms to know

Payrix

Interested in learning more about software-led payments or joining the current Embedded Payments conversations in your organization? This blog post is your ultimate guide to understanding the most used payments terms today. This blog post is your ultimate guide to understanding the most used payments terms today.

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Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS?

SaaStr

and Is the app so core, or at least is on a path to become so core, that they can charge $20,000+ a year for it? Even a fairly small business can pay $10,000-$20,000 a year for one app, usually. There’s a whole other category of apps SMBs and SMEs can afford that cost $99-$299 a month or so. Oftentimes, only one.

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The Ultimate Guide to Ecommerce Payment Solutions

Stax

Like most business owners, your instincts tell you to hop on the bandwagon and launch an online store for your business. But launching your eCommerce store is just half the equationaccepting payments efficiently and effectively is a whole different ball game. of retail sales in 2025, amounting to $6.862 trillion.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. It's crucial to understand the nuances of operational efficiencies and the importance of a user-friendly payment experience.

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How to buy Embedded Payments: Insights for software companies | Episode 43

Payrix

In the latest episode of PayFAQ: The Embedded Payments Podcast, Ian Hillis speaks with Brad Pinneke , VP of Business Development at Payrix and Worldpay for Platforms, about one of the most important decisions software companies face today: choosing the right payments partner.

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The value of taking a digital-first approach to software-led payments

Payrix

For many, daily activities are now often accompanied by apps we cant live without. As the attachment to these apps grows, theres an expectation that theyll consistently deliver convenience and flexibility. That expectation has driven software companies to build and grow their platforms rooted in customer centricity.

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The 6 Components of an Effective Integrated Payment Strategy

The ability to accept payments within your software can add tremendous value to your business by opening you up to new customer segments, attracting strategic buyers, and yielding higher monetization opportunities than ever before.

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Developing an Effective Go-To-Market Strategy for Integrated Payments

Unlock the secrets of successful integrated payments with this comprehensive guide to creating a go-to-market strategy! Discover how software companies can maximize conversion rates, profitability, and customer satisfaction by developing a cohesive value prop and sales story. Don't miss out on this valuable resource.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. 📆 January 23rd, 2025 at 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It emphasizes the importance of transparent pricing, flexible contracts, and robust go-to-market strategies.

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Straight Facts About PayFacs: What Every ISV Should Know

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Many software companies are exploring PayFac-as-a-Service providers in an effort to drive more embedded payments revenue and gain greater control over the customer experience. But there are nuances in a PayFac relationship that often get downplayed – nuances that can impact the risk and resource responsibilities of software providers.

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A SaaS Executive’s Guide to ISO Types and Registration

In the ever-changing world of SaaS, keeping up with the latest trends in payment strategy is vital for success. Embedded payments have become the go-to for seamless transactions within software, but choosing the right model can make or break your business.

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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

Discover how co-branding and white labeling can transform your integrated payment solution to enhance user experience and build customer trust. This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies.

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A Complete Guide to Embedded Payments

Explore various models of Embedded Payments, uncovering their benefits, drawbacks, and impacts on customer experience. Gain valuable advice for evaluating and implementing the best payment strategy for your business needs. Download today to learn more!