SaaStr

OCTOBER 31, 2024

Here’s what I see most often, the Top 6 Mistakes First Time SaaS Founders Make: Incomplete understanding of business model, and how it will scale. Too much social-media based pattern matching. But they also make mistakes we tend not to make with experience. They also assume their existing investors will bail them out.

Scale 307

Scale SaaS Social Media Business Model 307

The Daily Egg

APRIL 30, 2020

With customers having so many ways to contact your small business these days, the traditional phone system seems a bit outdated. You certainly need a phone system for your business, but you also need to invest in the ability to make contacts through social media, email, and chat. So if you can save some money […].

Business 336

Business Social Media Systems Review Investment 336

Buffer Resources

OCTOBER 10, 2024

Turns out, I’m not alone: A study by HubSpot found 31 percent of participants saying that an About Us page is one of the most important elements of a business website. Company history : Everyone has a founding story of why they began their business. How do you operate in your day-to-day business?

Social Media 119

Social Media Merchant Services Business Branding 119

Buffer Resources

AUGUST 6, 2024

I quickly saw how much more impactful this approach was, how showing up for podcast interviews and other media opportunities and offering my unique expertise and point of view on PR and business-related topics made new clients much more excited to work with me.  For adding your insights to multi-expert articles, try Featured.

Social Media 114

Social Media Business Leadership Sales Hiring 114

Buffer Resources

SEPTEMBER 12, 2024

Before I started my business three years ago, I never would have called myself an activist. Simply by existing as a Black, female business owner, I was practicing activism as is explained so well in Ebonyjanice Moore’s book All the Black Girls Are Activists. I knew I wanted to do more for the causes that mattered to me.

Business 107

Business Social Media Government Education 107

Buffer Resources

APRIL 22, 2024

A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet. For these folks, reaching scale means maximizing their book of business. Enter social media. Which social platforms should you choose?

Social Media 123

Social Media Scale Growth Hacking Headcount 123

SaaStr

NOVEMBER 19, 2024

We live in a world of online reviews and social media, so any customer can provide their review to the entire world based on their singular experience with your brand — for better or worse. Your company is going to change business goals every year, and your customer success strategy has to move towards and align with those priorities.

Customer Success 284

Customer Success Scaling Social Media Enterprise readiness 284

Buffer Resources

APRIL 25, 2024

  In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. What is social media SEO? You can go to Instagram, Pinterest, YouTube, or any other social media platform to find creator recommendations.

Social Media 119

Social Media Travel Engineering Trends 119

Buffer Resources

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Social Media 127

Social Media Strategy Scale Branding 127

Buffer Resources

OCTOBER 2, 2024

They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. Here’s the thing: On social media, everyone is your competition. It can help you understand what makes your audience tick and what not to do.

Social Media 115

Social Media AI Search Benchmarks Software Review 115

Buffer Resources

SEPTEMBER 26, 2024

Social media changes more rapidly than the weather in the mountains. There’s a new feature, a unique best practice, or even a new social media site just around the corner. Plenty of newsletters provide social media platform updates, and others offer advice on social media success.

Social Media 118

Social Media Marketing Interviewing Leadership 118

User Pilot

OCTOBER 19, 2024

In this article, we explore the concept of customer satisfaction – how to measure it, why it is important for your business, and how you can improve customer satisfaction levels. However, what satisfies customers differs from one business to another. What does customer satisfaction look like for SaaS businesses?

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Buffer Resources

AUGUST 7, 2024

Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme.

Social Media 109

Social Media Compensation Technical Review Branding 109

Buffer Resources

APRIL 18, 2024

Many of these graphic design trends infiltrate the realms of business and marketing. Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In this article, we've curated the top five graphic design trends for social media branding in 2024.

Social Media 126

Social Media Branding Trends Innovation 126

Buffer Resources

SEPTEMBER 19, 2024

It's a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of content only to post it in a social media dead zone that results in… crickets. This is where  social media management tools  like Buffer really shine. EST, and 10 p.m.

Social Media 121

Social Media Entertainment Engagement Data 121

Buffer Resources

SEPTEMBER 3, 2024

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media.   Many small startups don’t have a person dedicated to managing social media. That’s me at CloudZero. 

Social Media 105

Social Media B2B Interviewing New CTO 105

Buffer Resources

SEPTEMBER 18, 2024

And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. There have been many studies analyzing other  social media apps , but because TikTok is a relatively new platform, the numbers are a little more limited.  Is there a best time to post on TikTok?

Social Media 114

Social Media Branding Engagement Trends 114

Buffer Resources

JULY 31, 2024

For example, if you live and breathe the social media world, Annie Mae’s Social Media Tea and Rachel Karten’s Link in Bio are well-loved newsletters. And might I say, Buffer’s weekly newsletter is also A+ for social media deets? You can nitpick the best sources from here.

Social Media 105

Social Media Software Review Trends Content Marketing 105

Buffer Resources

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 137

Social Media Technical Advisors Strategy AI 137

Buffer Resources

SEPTEMBER 9, 2024

LinkedIn’s evolution from job search site to social media platform seems complete with the network’s roll-out of its own vertical short-form video feeds in various sections of the app and website.  Choose LinkedIn, and any other social media channels you want the video to be shared on.

Social Media 121

Social Media AI Search Engagement Branding 121

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 139

Social Media Entertainment Trends Branding 139

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 139

Social Media Entertainment Trends Branding 139

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   Productivity tools can be a game-changer if you are a social media marketing professional. Using a notes app as a social media marketer means you have a solid place to brainstorm and organize thoughts. 

Social Media 119

Social Media Marketing Payment Features Communication 119

Buffer Resources

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. What is a content pillar?

Social Media 138

Social Media Venture Capital AI Search Banking 138

Buffer Resources

FEBRUARY 1, 2024

Social media growth isn’t one of them. If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work.

Social Media 124

Social Media Branding Trends Engagement 124

Buffer Resources

SEPTEMBER 11, 2024

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands.   Content posted between 9 a.m.

Social Media 126

Social Media Entertainment Education Branding 126

Buffer Resources

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Social Media 111

Social Media Management Software Review Pricing 111

Buffer Resources

MARCH 7, 2024

These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. With social media, that’s not the case. 

Social Media 130

Social Media Sales Recruiting Merchant Services AI Search 130

Buffer Resources

MARCH 28, 2024

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. What is a social media crisis?

Social Media 123

Social Media Branding Banking Communication 123

Buffer Resources

NOVEMBER 14, 2023

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me.   That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience.

Social Media 130

Social Media Education Advertising Revenue 130

Buffer Resources

DECEMBER 18, 2023

Looking at these results, we decided to cut back on Meta ad spend in May and pause all social media ads in June.  Existing customers learned more about the small business they’re supporting and feel like they’re part of something special. This approach has really helped us leading up to the holiday season.

Social Media 137

Social Media Scale Marketing Advertising 137

Buffer Resources

DECEMBER 21, 2023

Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year.

Social Media 126

Social Media Trends Engagement Metrics 126

Buffer Resources

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar.

Branding 123

Branding Social Media B2C Engagement 123

The Daily Egg

JUNE 11, 2020

Helpdesk software allows businesses and IT teams to improve the customer support process. By using helpdesk software to facilitate communication, users can contact your team with live chat, email, phone, and via social media. Helpdesk software […].

Software Review 336

Software Review Software Social Media Customer Support 336

The Daily Egg

DECEMBER 24, 2020

Marketing is the lifeblood of every business, and every year, it gets more and more digital. Online content creation, social media management, SEO, email marketing…the list goes ever on and on. They save […].

Marketing 317

Marketing Social Media Strategy Management 317

Buffer Resources

JULY 16, 2024

As a marketer, small business owner, or creator, you might be tempted to brush Reddit off as the domain of internet trolls and cat memes.    Whether you're a seasoned marketer, a social media pro, or someone who thinks Reddit sounds like a color, this guide is for you.

Social Media 100

Social Media Marketing Advertising Branding 100

Buffer Resources

DECEMBER 11, 2024

You can use them in your videos for commercial or non-commercial (non-business) use, remix them, or share them without worrying about legal or financial issues. Some CC music can be used commercially, while others are only available for non-commercial (non-business) use. These are truly "no strings attached" tracks.

Payments 21

Payments Social Media Payment Features Payment Methods 21