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Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.
The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer.
It is the process that guides you to a successful product release. A product launch plan provides structure to your launch, enabling you to prioritize resources, prepare for every possibility, and reach potential customers. Go-to-market and pricing strategies that detail your marketing plan and preferred sales process.
Curious about whats next for the world of SaaS? In just the past few years, weve watched Software-as-a-Service evolve at breakneck speed, transforming from a neat cloud-based delivery model into an essential driver of business innovation. It feels like every tool from your CRM to your accounting software now comes as a service.
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