Remove Churn Remove compliance Remove Product Marketing
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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

Customers don’t expect as much in terms of security, compliance, etc. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Endemic churn. The type of churn you almost can’t do anything about. And then 3% a month churn cuts your growth in half.

SMB 363
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From Startup to $500M CARR: How Braze Scaled a Growth and CS Team

SaaStr

You have to be scrappy at this stage, and Braze was trying to find product market fit with no product, no revenue, and no customers. In the chart above, showing the growth from $2M to $20M, you can see what product market fit looks like. Braze went public in November 2021. Garbage in and garbage out.

Scale 296
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$1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel Co-Founder & CRO Shuo Wang (Video)

SaaStr

This insight led Deel to focus on solving payments and compliance. Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up. If you find a product market fit, take your business global early.” Client churn is scary but inevitable.

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Customer Research 101: The Complete Guide for SaaS

User Pilot

Does customer research help build better products? The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. The short answer: yes.

SaaS 83
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The Indicators of True, Strong Customer Demand for a SaaS Product

Tom Tunguz

In a year or so, early customers will begin to renew their contracts, and these customers increase their spend rewarding the startup with negative net churn. Box, New Relic and others have achieved 30% negative net churn/account expansion annually.

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Heap vs Amplitude vs Mixpanel for Churn Analytics

User Pilot

Looking for a good churn analytics tool and wondering which one of Heap, Amplitude, and Mixpanel is the best option for your SaaS company? There are plenty of tools for churn analytics on review sites, but they don’t make the choice any easier. Get a Userpilot demo for churn analytics and drive your product growth code-free.

Churn 52
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Top 10 Learnings about Free Trials with Tomasz Tunguz (Video + Transcript)

SaaStr

Net dollar retention, also called negative net churn, also called account expansion. That’s net of churn, how many customers have I lost, and the revenue associated with it, and the customers within that cohort that have actually expanded, or grown their spend with me? If we move on to net dollar retention. Trial structure.

Scale 254