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Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You will need a VP of Engineering to manage these processes, recruit and build the team, and make your product more secure and enterprise-ready. She can be your CTO forever.
Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.
Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.
In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Before hiring, assess your current needs and hire as your company grows. Before the hiring process, take some time to decide on your current needs and hire as your company grows.
A successful price increase helps you acquire better customers, who are more serious about using your product and less likely to churn. Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings.
QuikNode wants to see technology transform decentralized applications, smart contracts, decentralized governance, voting systems, and more. Bunsen, a serial founder and multi-CTO before starting QuikNode, had used Baremetrics in previous roles and was familiar with the value it brought to growing businesses. Gain valuable feedback.
The volume of transactions was low enough that they could get by using database queries to calculate their MRR, churn, and even to perform some cohort analysis. However, as the company grew, their systems started to fail all the time, prompting the team to re-think their approach and look for a scalable solution. Click To Tweet.
Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase. A lot of this data can be gathered during your positioning and product-market fit research. Contract length. B2C contract length.
Plus, the ProductMarketing Alliance drops the ProductMarketing Salary Survey. What about the ROI of spending time with your family, friends, or kids? He references Dan Steinman from Gainsight , who says, “the natural tendency for customers is towards churn.”. If we fail, our customers will churn.
So we didn’t have productmarket fit for that. How did you think about, who do I want to target for that product given where we are now. So that’s where we found productmarket fit and productmarket fit is not binary, it’s more of like the stars align and you’re just like, Oh my God.
Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. With a product like ours, customers come in many shapes and sizes. Step 5: Time for the interview.
The volume of transactions was low enough that they could get by using database queries to calculate their MRR, churn, and even to perform some cohort analysis. However, as the company grew, their systems started to fail all the time, prompting the team to re-think their approach and look for a scalable solution. Tweet this quote.
Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. With a product like ours, customers come in many shapes and sizes. Step 5: Time for the interview.
Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. If you missed GTM 134, check it out here: Build your AI Outbound Machine with ChatGPT | Jordan Crawford Highlights: 05:03 When to hire your first sales reps. 42:03 Fast-tracking your sales career.
Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. Companies that have great, happy, productive employees do better by every single return. Brian and Dharmesh started the company out of MIT Sloan, so who did they hire?
Co-founders Dharmesh Shah (CTO) and Brian Halligan (Chairperson) shared at SaaStr Annual the unfiltered truth on building an SMB powerhouse, pivoting to product-led growth, and why the “M” segment is SaaS gold. The company had to retrench and restart their global efforts multiple times. Focus obsessively on churn.
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