30+ Tough Learnings from Losing a Top Customer
SaaStr
JANUARY 12, 2022
You just close more, and churn less, and upsell more, when you show up. Another top mistake SMB folks make trying to sell enterprise. You have to be careful to pair that with someone strong to manage the relationship, that has more time and that also can be trusted. Few things are worse than churn-and-burn deals.
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