Remove Churn Remove Customer Success Remove Payment Methods
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

To be effective, a startup’s pricing strategy must align with its marketing case studies, website messaging, PR releases and sales pitches. Second, annual contracts often include terms that require pre-payment up-front which rewards the startup with lots of cash to grow faster. First, revenue becomes much more predictable.

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The Ultimate Guide to Software Customer Churn

Stax

The average churn rate for the software industry as a whole is 14%. Thats actually one of the lowest churn rates across all industries. That said, industry experts agree that your SaaS companys goal churn should be below 2%. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

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Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck (Pod 647 + Video)

SaaStr

Rewind The Clock — How Did We Get Here Most small businesses in pre-2010 didn’t have computers in their store or restaurant. Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. Everyone was stuck in place and online was the answer.

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What The Downturn Will Probably Look Like in SaaS

SaaStr

What we learned from ’08-’09 in SaaS: First, SMB churn went through the roof — as SMBs went under much more quickly and often. The first thing SMBs did was look at their credit card payments and cancel everything they could. Anyone processing a lot of SMB and credit-card deals saw churn probably double.

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Unlocking Growth in the Internet Economy: a Perspective from Stripe Head of Invoicing, Suzanne Xie (Video)

SaaStr

Market trends: why is it easier than ever to build an online business? Despite all these growing pains, it’s still never been a better time for online businesses. You can now outsource most of your business needs, from e-commerce (like Shopify) to website building (like Wix). Design a product that aligns you with your customers.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. So the first question is what made SaaS so successful. One is your churn.

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Annual Contracts: Maybe Not All They Are Cracked Up To Be

SaaStr

bills, “payment terms”, and often, repeated follow-up. Most start-ups don’t have a good enough finance person or firm to be good at collections. But getting paid in a simple ACH or credit card payment each month can be magical. Annual deals can create unnecessary customer friction. More on that here.