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We all know that churn is the not-so-silent killer of SaaS businesses. In fact, according to Tomasz Tunguz , the median SaaS business loses approximately 10% of its revenue to churn every year. Churn prevention is your proactive strategy for keeping customers around. What is churn prevention?
Retention reports : Analyze user data to understand why customers churn , which segments are more likely to churn, and what you can do to improve retention. Feedback surveys : Design questionnaires to collect data about the user experience with your app, website, specific feature, or interactive element.
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