Remove Churn Remove Fractional VPE Remove Outsourced Development
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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. The issue the SMBs had was, “Well, I’m a 20-person consulting company.

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

If you’ve hired the VP of Engineering, impossible hire, but when they love something, they jump. They know how to the close to develop the relationship. My real point is with the VP of sales you’re probably not going to get the perfect hire. I’ve made a bad VP of Sales hire. How do you do this?

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

Like a VP of engineering would go to some conference, and hear someone on stage talking about how they need to be spending all their time doing recruiting, etc, etc. ” Then it turns out that a VP of engineering doesn’t have time in their day to do searching, and writing outbound emails, and so on and so forth.