Remove Churn Remove Inbound Sales Team Remove Scaling
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Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS?

SaaStr

It’s just hard to get most vertical SaaS start-ups to scale if they can’t get to a $10k ACV. The good news is, you can support these price points effectively with a very efficient inbound sales team, and/or a mix of self-serve and sales-led. Churn is all over the place with SMBs. So be honest.

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The Innovator's Dilemma for SaaS Startups

Tom Tunguz

In short, new startups leverage a distribution advantage to acquire SMB customers at scale. Because of the nature of SMBs, the startup must battle the higher churn rates of smaller customers which slow growth, creating the S curve above. Smaller customers churn at higher rates. Customer Annual Churn 15% 7%.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

You’ll meet some of our customers, including Wayne Stewart from Atlassian and Brian Lederman from Coda, as they explore the ways Intercom is helping them scale their businesses. We are operating at internet scale. And we do this at internet scale with modern next-gen tools that grow with you. And that is why we are here.

Scale 118
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SaaStr Podcast #364 with Figma Head of Sales Kyle Parrish

SaaStr

As for Kyle, prior to Figma he spent over 5 years at Dropbox achieving some incredible milestones including launching and scaling the Austin, Texas office from 3 to 80 people and being responsible for growing Dropbox’s leading partner ecosystem. Why is it so hard moving from zero to one in sales, Kyle? Kyle Parrish: Yeah.