How to Write Effective Dunning Emails (30+ Examples Included)
Baremetrics
MAY 4, 2020
When most SaaS companies talk about reducing churn, they’re usually referring to voluntary churn. However, there’s another type of churn that gets overlooked. I’m talking about involuntary churn. The customers whose subscriptions end because their credit card payments failed and they never made up for the payment.
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