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Inherent Churn vs. Fixable Churn: You Have to Attack Both

SaaStr

However, SMBs have a certain level of inherent churn. You can still make them super happy, but a subset of small businesses will churn at that rate anyway. # Into the #1 most important app they use, and can never rip out. product, which was just top of the funnel had inherent churn. Thats often 3% a month or so.

Churn 278
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Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS?

SaaStr

and Is the app so core, or at least is on a path to become so core, that they can charge $20,000+ a year for it? Even a fairly small business can pay $10,000-$20,000 a year for one app, usually. There’s a whole other category of apps SMBs and SMEs can afford that cost $99-$299 a month or so. Or at least $10,000 at a minimum?

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ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

ServiceTitan Overview From the S1 - “ServiceTitan is the operating system that powers the trades. ” The trades consist of the collection of field service activities required to install, maintain, and service the infrastructure and systems of residences and commercial buildings. trillion on trades services annually.

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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. Penetration pricing leads to land-and-expand sales tactics. There are exceptions: Oracle’s database, Tanium’s security product, Workday’s human capital management software.

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The Ultimate Guide to Software Customer Churn

Stax

The average churn rate for the software industry as a whole is 14%. Thats actually one of the lowest churn rates across all industries. That said, industry experts agree that your SaaS companys goal churn should be below 2%. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

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Three Ways SaaS Organizations Can Create Recurring Revenue Without Spending a Dime

USIO

In the competitive world of Software as a Service (SaaS), generating recurring revenue is essential for sustainable growth. While many strategies involve significant investments in marketing, sales, and technology, there are also effective methods to boost recurring revenue that require minimal financial outlay.

Payments 306
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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

Don’t need as much sales experience on sales team. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Endemic churn. The type of churn you almost can’t do anything about. And then 3% a month churn cuts your growth in half.

SMB 363