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Inherent Churn vs. Fixable Churn: You Have to Attack Both

SaaStr

The Goal for SMB SaaS is 100%+ NRR. However, SMBs have a certain level of inherent churn. You can still make them super happy, but a subset of small businesses will churn at that rate anyway. # product, which was just top of the funnel had inherent churn. Relentlessly attack the causes of churn.

Churn 275
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Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention?

SaaStr

Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention? Churn is a bummer, and high churn is bad. But I’ve yet to work with a SaaS company that can’t improve. First, measure Churn. Know exactly what your churn is, and don’t judge it (too much). Second, segment churn.

Churn 273
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand. At some point, most SaaS startups switch to annual contracts for three reasons. How about a 50 person SaaS company? First, revenue becomes much more predictable.

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Dear SaaStr: What Are the Most Important SaaS Metrics in the Early Days?

SaaStr

Dear SaaStr: What Are the Most Important SaaS Metrics in the Early Days? SaaStr ) And once you have at least a little revenue ($1m-$2m ARR or so), net revenue retention / churn. . SaaStr ) And once you have at least a little revenue ($1m-$2m ARR or so), net revenue retention / churn. NPS is A Great Core Metric.

Metrics 286
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SaaS CX: The Optimal Failed Payment Recovery Strategy

Customers are the lifeblood of your SaaS business, and keeping them for as long as possible is essential for long-term success. Costly customer churn. Maintaining a positive customer experience during payment recovery is key to minimizing churn and improving retention. The result?

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Your SaaS New Year’s Resolutions for 2025

SaaStr

So we have a classic set of New Year’s Resolutions in SaaS that we update every year. Over the years, so much has changed in SaaS. So with that here are Your Top 10 New Years SaaS Resolutions for 2025: #1. Worst case, they still use it and are happy, and churn less. The best grow faster than ever. Of Marketing.

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Dear SaaStr: When Should a SaaS Company Allow Month-to-Month Contracts vs. Requiring Annual?

SaaStr

Dear SaaStr: When Should a SaaS Company Allow Month-to-Month Contracts vs. Requiring Annual? Because the earliest chance the customer has to churn is 12 months hence. I think this is a topic where you get a lot of bad advice. Bigger companies want to sign annual contracts, especially in exchange for discount s.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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SaaS Business Fundamentals: How Decline Codes Impact Failed Payment Recovery

A failed payment isn't just a lost transaction - it could mean a customer churning for good. For SaaS businesses, decline reasons vary, shaped by customer demographics and the nature of your service. But not all payment declines are the same.

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A Solution for Every Type of Churn: Solving Involuntary SaaS Churn

How is your SaaS business addressing involuntary churn? It leads to revenue losses and can be the largest source of churn, yet your company may not be taking it seriously. Involuntary churn needs to be treated with the same urgency as voluntary churn.

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Leveraging Consumption to Drive Growth: The SaaS Expert's Guide to Usage-Based Pricing

Speaker: Igor Stenmark, Andrew Dailey, &Youssef Yaghmour

You’ll hear how you can Harness complex pricing to boost Product-Led Growth (PLG) and customer satisfaction while reducing churn. Use your billing platform to integrate data, manage your licensing and provisioning process, mediate and rate usage, and automate your entire workflow to plug revenue leaks.

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4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. October 29, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.