Remove Churn Remove SaaS Payments Remove Scale
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

The very best companies lead their customers in that dance. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Penetration pricing leads to land-and-expand sales tactics. AWS, Twilio, Heroku, etc.

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How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk 

SaaStr

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. Scaling stage: Reduced to single-user plans to maximize accessibility.

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What Makes a Great VP of Sales and How to Hire One

SaaStr

In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.

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Only 11% of Public SaaS Companies Sell Just to SMBs

SaaStr

SMB SaaS has a lot going for it: – Millions of them – Short sales cycles – Easier compete. So many VCs and others have gotten more and more excited about SMB SaaS. But SMB SaaS has a lot of challenges, too: Churn is much higher. of public SaaS companies are primarily SMB focused.

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6 Payment Acceptance Obstacles SaaS Companies Face and How to Avoid Them

SaaStr

With thousands of new startups emerging everyday and the average turnover rate for business applications trending at 39% annually, the SaaS industry couldn’t be more competitive. Despite the hyper competition, many SaaS providers take their organization’s payment processing experience for granted. Securing payments.

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5 Interesting Learnings from Expensify at $140,000,000 in ARR

SaaStr

$1M in ARR per employee could be a new efficiency record at IPO for SaaS. As part of that, they learned to outsource anything they could, and maximize the PLG playbook … leading to a stunning $1m in ARR per employee. Sometimes, the self-serve / PLG engine stalls out at a certain scale. We can’t all do this.

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What The Downturn Will Probably Look Like in SaaS

SaaStr

So, despite SaaS multiple and the public markets being at near record highs, we’ve seen things start to … wobble a bit overall in tech: The WeWork IPO simply failed , and the Peloton and Direct Smile IPOs were broken. One of the greatest SaaS companies of all times, but still, it turned out to be mortal. Slack is mortal.