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For a VP of Customer Success (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR). A strong GRR (80-90%) ensures your base is solid, and youre not just masking churn with upsells. In short: VPCS Quotas : NRR, GRR, TTV, and customer advocacy.
Karen Tang, VPCS @ Active Campaign. Toni Tiffany, VPCS @ Orum. 5 Mistakes to Avoid to Prevent Churn. How to Make Product Plans in an Ever-Changing World. 10x Your Best PMs – How to Find Your Weakest and Train Them Like Your Strongest. Your Success leaders get the playbook from OneTrust, Active Campaign, ChurnZero and MORE!
Unsubscribers, known as churn, also factor into your monetization equation. Billing events and unit metrics The variable cost model of cloud platforms has forever changed how compute resources are bought and paid for and consumed.
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