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The first is a migration to the cloud. The second is adoption of DevOps practices, and the third is a focus on a digital customer experience. I took on Oracle’s first software as a service product 13 years ago and took that to market very early for Oracle Corporation. It’s true for other marketsegments.
The answer likely depends on your marketsegmentation, as freemium may ease adoption friction for SMB/mid-market companies. On-premise (or “cloud-prem”) is still a thing. These days, on-premise deployments commonly come in the form of businesses running their own VMs in a cloud IaaS environment.
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