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Losing Sleep? Hiring Has Officially Replaced Cash as a Key Reason Startup Founders Are Up at Night

OpenView Labs

Hiring a traditional outbound sales team to target CIOs used to be the norm for B2B sales. Today, going to market is often multifaceted and requires developing technical and commercial partnerships, selling through cloud marketplaces, and leveraging your product for growth.

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Salesforce vs HubSpot: CRM Titans Compared for 2025

How To Buy Saas

Salesforce: A Pioneer in Cloud CRM Salesforce, founded in 1999 by Marc Benioff, was a trailblazer in bringing CRM to the cloud. This Software-as-a-Service (SaaS) approach revolutionized the industry, making powerful CRM tools accessible without on-premise installs. Basic email integration available in Sales Cloud.

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