SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 173

B2B B2C Scale New CTO 173

SaaStr

JUNE 26, 2024

MongoDB was down 23%, a great Cloud stock consistently growing in the 30s. Growth is still good for them, but they had no net new customers last quarter. Even though HubSpot grew 23% at $2.5B, there was weaker demand and longer sales cycles, and they had to do pilots with CEOs and CIOs. Zscaler is growing 32% at $2.2B.

CTO Hire 147

CTO Hire AI Venture Capital Sales Hiring 147

SaaStr

NOVEMBER 13, 2020

I wanted to have another fun, informal conversation with, one of, I think, the most insightful and smartest cloud investors, Sunil Dhaliwal. Interesting for a couple reasons, but Sunil’s been investing in cloud internet since before almost anybody. If I get picked, do I want the more experienced partner, the new partner?

Sales Recruiting 225

Sales Recruiting Development Team Review Technical Review Sales Hiring 225

Intercom, Inc.

JANUARY 5, 2022

And as nice as verbal assurances and a handshake are, as you grow and try to sign with more established, enterprise-level companies, you’ll find yourself more and more having to provide proofs of compliance before closing the deal: The shift to the cloud, more and more data breaches – it really put a magnifying glass on third-party risk.

Scale 211

Scale Software Review compliance Technical Review 211

SaaStock

MARCH 29, 2019

Which is why you should sign up for the 2 for 1 Insider Sale and get two people for the price of one. Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Sales Hacker

MAY 5, 2021

Listen to Hang Black’s podcasts to learn about the future of sales enablement or how to lead with empathy. RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Fixing visibility issues in your sales org.

Scale 123

Scale Technical Cofounder Technical Advisors Sales Hiring 123

Sales Hacker

SEPTEMBER 29, 2020

Subscribe to the Sales Hacker Podcast. Major challenges facing a new CEO [19:40]. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. We’re on iTunes.

Scale 120

Scale CTO Hire CTO Coach Scaling 120

Upscope

JANUARY 5, 2020

If only we had figured out how to explain to people why they needed cloud storage :-(." It’s the underpinning of your go-to-market strategy and impacts everything from marketing to sales, to customer success and the product itself. My really crude definition : When I come across a new product I tend think "Wtf is this?

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SmartKarrot

FEBRUARY 16, 2022

Leveraging the power of cloud technology, SaaS has re-engineered the way we look at modern technology and software. He also founded SaaScribe to help founders, customer success teams , sales executives, marketing professionals, and growth hackers. He co-authored Bessemer’s iconic cloud computing and state of cloud report.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SaaStr

APRIL 18, 2019

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And so we started building a cloud solution, but it was a long arduous journey. And I thank a lot of that to actually Met Gourniak, who I hired at that time. It’s in the cloud. And as they grew, we grew.

Sales Recruiting 233

Sales Recruiting VP of Engineering Scale SaaS Payments 233

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 214

Scale Enterprise Scaling Sales Hiring 214

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. It came from pretty humble beginnings.

Technical Advisors 232

Technical Advisors Scale Sales Hiring Sales Recruiting 232

SaaStr

MAY 2, 2019

We replace on-prem software and hardware with a pure cloud solution. And then the sale will commence as far as the people and this was, we were multiple millions of dollars of revenue until I took the first call. That means lots and lots of hiring and I don’t want to say firing, we did fire anyone, but people get reshuffled, you know?

Scale 207

Scale Business Sales Hiring CTO Hire 207

OPEXEngine

JUNE 16, 2020

This all relates to a core Kellblog theme of ownership — who owns what — that I’ve explored in some of my most popular posts: What It Really Means to be a Manager, Director, or VP , which touches on the real differences between people operating at different levels. Hired CEOs: It’s the Board’s Company vs. It’s My Company to Run.

Sales Hiring 59

Sales Hiring CTO Hire Venture Capital Technical Advisors 59

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. It shared the repeatable process to operationalize sales, particularly sales development. It made sense then.

SaaS Payments 77

SaaS Payments Engineering Technical Advisors Payment Solutions 77

SaaStr

JANUARY 17, 2020

Ep: 299: Yousuf Khan is the Chief Information Officer @ Automation Anywhere, the only web-based and cloud-native RPA platform. What can they do to enforce a sense of urgency when signing new clients? And second, just last week he started an incredibly exciting new opportunity with his new company.

CTO Hire 173

CTO Hire compliance Scale Startup 173

SaaStr

AUGUST 22, 2020

And in major hubs like San Francisco and New York, what we’re doing is helping create the vision for a more experiential space, almost like a cafe where they can come and go as they want, they can bring clients, they can bring customers. We’re already in this like a new gen.” This is a new workflow, isn’t it?

Sales Recruiting 213

Sales Recruiting Cloud CTO Hire Sales Hiring 213

SaaStr

JANUARY 10, 2020

Does Bob agree with the notion that channel sales have completely died in the world of SaaS? How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? Why is this? What are the drivers of its death?

Sales Hiring 162

Sales Hiring Outsourcing Services Scale CTO Hire 162

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

Scale 86

Scale Technical Advisors Sales Hiring Technical Review 86

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 14:58) The evolution of Levelset’s sales motion and pricing strategy. (29:06) 29:06) The importance of sales playbooks and codifying the sales process. (35:30)

Scale 116

Scale Sales Hiring Scaling CTO Coach 116

SaaStr

JULY 19, 2019

Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud. At Sun, Peter was the CTO of the Liberty identity consortium that designed SAML 2. How has Peter found the transition from CTO to CEO this time? Here’s what Michael talks about: How quickly should you hire?

VP of Engineering 159

VP of Engineering CTO Hire Technical Review Sales Hiring 159