SaaStr

MARCH 18, 2025

” – Colin Jones, CRO Emeritus at Wiz You may have seen the news that Google is making its biggest acquisition — by far — of Cloud and SaaS security leader Wiz for a stunning $32 Billion (!). Calendar density became both a lagging indicator of market interest and a leading indicator of potential revenue bottlenecks.

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Scale Sales Hiring Scaling Headcount 185

The Angel VC

AUGUST 7, 2014

Product/market fit is a topic that I've touched on a few times on this blog. It's that extremely crucial but somewhat hard to define (and even harder to measure) step which every startup needs to cross as it goes from an idea to a product to a real, scalable business.

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Product Marketing Startup Marketing SaaS 133

Tom Tunguz

MAY 23, 2021

Over the last ten years, the 75th percentile post-money valuation of a cloud software or infrastructure company has grown 11% annually. While not as hyperbolic an inflation rate as copper or lumber, the price trajectory of early stage cloud startups does result from a similar supply demand/imbalance.

Software Review 364

Software Review Venture Capital Cloud Pricing 364

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. When it launched in 2011, Treasure Data’s positioning was a Hadoop-based big data warehouse in the cloud. A few telling signs started to reveal themselves: Sales, Marketing & Accounts Struggled.

Sales Hiring 307

Sales Hiring Data AWS Leadership 307

SaaStr

APRIL 4, 2019

As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. Eyal Manor – VP, Engineering @ Google Cloud. They were changing, they were moving to the cloud. Want to see more content like this session? FULL TRANSCRIPT BELOW.

Cloud 173

Cloud Scale Trends Machine Learning 173

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. René Stewart: So, Monica, you have, obviously, taken a company from figuring out product market fit to now a company of scale.

Scale 149

Scale Product Marketing Scaling Marketing 149

SaaStr

FEBRUARY 21, 2024

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. This person has built out a partnership marketing team within the product marketing team.

AWS 279

AWS Scale Sales Hiring Marketing 279

SaaStr

MAY 17, 2024

If you bring in a really senior person too early, they may want to take the reigns before you have enough product market fit, and they may try to take on the CEO role. If you’re pre-product market fit, you may want to be at the reigns driving product. Do you have strong product market fit?

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Scale Technical Review Sales Hiring Artificial Intelligence 299

SaaStr

FEBRUARY 7, 2023

days of tactical content, networking, and epic evening events when the Cloud comes to Singapore. with Olivier Adam, Chief Growth Officer at ReferralCandy Successful Scaling Across Markets, Lessons in Marketing & Building GTM with IvyCap’s MP with Ashish Wadhwani, Co-founder and Managing Partner.

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VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 293

SaaStr

OCTOBER 25, 2023

Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. Maybe we expect too much, even up to $10-20M ARR, and expect magic from product marketing.

Scale 284

Scale Sales Hiring Sales Recruiting AI 284

SaaStr

NOVEMBER 24, 2021

Roberge recommends starting with product-market fit. Your customer retention is the best quantifiable measure of product-market fit; however, retention is a lagging indicator. Therefore, you need a way to identify product-market fit as early as possible. This is where you can get strategic and creative.

Sales Hiring 257

Sales Hiring Scale Compensation Sales 257

SaaStr

NOVEMBER 22, 2019

By Vivek Ganti, Cloudflare Product Marketing. What’s needed is a global cloud platform that delivers fast performance with integrated security and robust reliability across all kinds of architectures: on-premises, hybrid, or cloud-native applications. This is a false choice.

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SaaS AI Search Mobile Cloud 248

SaaStr

AUGUST 10, 2023

To answer this question, focus on how much you really need to get to that stage where you have product market fit. 1M-$10M — Building, Innovation, and Customers Now, it’s time for the next stage of sustainable growth in SaaS, typically B and C at product-market fit and getting early customers. They’re fragile at first.

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Scale Scaling Sales Hiring Cloud 243

SaaStr

DECEMBER 22, 2023

For any Cloud and SaaS Founders or execs seeking practical strategies and inspiration to stay ahead of the curve, this session’s for you. At the SaaStr Annual, Kiren Sekar, Samsara’s Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+.

Scale 306

Scale Scaling Strategy Sales Hiring 306

SaaStr

AUGUST 2, 2021

Technology Alliances: The tech alliances offer important integrations, especially critical for ServiceNow’s target market of enterprise customers. Examples include AWS, Adobe, Microsoft, and Google Cloud. This early phase is where you’re still looking for that perfect product-market fit and scaling the product to market.

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Outsourcing Services Scale Scaling Outsourced Development 284

SaaStr

SEPTEMBER 11, 2020

The main value prop is treating competitive intel as a living cloud document,” said Murray. Then a central group, which is usually the product marketing team, can curate it.” . Think of Klue as a system of record about your competitors. . It’s editable by all reps or anyone who gets access to the information.

Consulting 274

Consulting Interviewing AI Innovation 274

SaaStr

MARCH 1, 2024

We’re on the cusp of a golden age in AI, and the lesson learned from Cloud was that Cloud sped up the pace of development by a lot. Thinking back through Cloud and mobile, what can you learn from them? Amazon wasn’t built as a Cloud business or storage company. Returning to the hypothesis. Retention is absolutely key.

Generative AI 293

Generative AI Outsourcing Services AI Software Review 293

SaaStr

MAY 5, 2022

2,500 SaaS CEOs, Founders, Revenue Leaders and VCs will join us for 2 days of tactical content, networking, and epic evening events when the Cloud comes to Barcelona. Driving Competitive Edge with Sales and Marketing Alignment: 7 Step Roadmap with Highspot’s CMO Jon Perera. with Maropost’s CEO Ross Andrew Paquette.

Scale 245

Scale Engineering Cloud Pricing 245

SaaStr

MARCH 7, 2024

Some more recent commitments like Modal (high performance cloud), Cast AI (DevOps automation platform), Betterstack (see inside any tech stack and resolve incidents) or Abacum (financial planning & accounting platform) give a hint on what we’re intrigued by at the moment. What’s your pulse check on the venture markets right now, today?

Payments 278

Payments Payment Services Payment Solutions Scale 278

SaaStr

AUGUST 15, 2024

Product Go to market Talent Product is at the Core of Everything Before thinking about sales or GTM motions, you have to start with product market fit. The most important thing to consider when building a product is the problem it will solve.

Scale 310

Scale Sales Hiring Scaling Innovation 310

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

SaaStr

SEPTEMBER 29, 2023

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. What Caused This Crowded Software Market? We’re so many years into the Cloud, and here we are at hundreds of billions in annual Cloud spend and growing at 6x over eight years.

Scale 284

Scale Scaling Startup Sales Hiring 284

SaaStr

MAY 29, 2019

Dave Kellogg has a lengthy history in tech from his start in product marketing at Ingres Corp in 1985 to his ensuing leadership positions at Versant and Business Objects. He then stepped in as SVP of Service Cloud for Salesforce and went on to become CEO of Host Analytics from 2012-2018.

Payment Methods 250

Payment Methods Payment Solutions Payment Services Banking 250

User Pilot

SEPTEMBER 4, 2023

As you better understand the psychology of your audience, you may be able to test new concepts for products and services. Most importantly, though, you’ll be able to create effective marketing campaigns that meet their needs.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

SaaStr

JUNE 2, 2023

The company helps enterprises internationally with contextual and actionable insights to secure their cloud infrastructure. Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. Prioritize demand discovery Demand is a strong indicator of product market fit.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale Branding 261

SaaStr

NOVEMBER 7, 2023

Anyone should be able to build any Cloud solutions they want. He believes we’re rapidly approaching that new world where anyone can build a great SaaS product. When these three things come together — Cloud platforms, new builder and dev tools, and generative AI — it creates a tipping point.

Generative AI 293

Generative AI AWS Artificial Intelligence AI 293

SaaStr

SEPTEMBER 26, 2023

The Most Surprising Thing About VC This Year Shen has been in venture capital for 12 years now, and it’s been a crazy ride to watch the whole bull market back in ‘10 and ‘11 when 10x revenue was insanely expensive for a SaaS company. She watched the SaaS and Cloud wave ride and thought there’d be a huge pullback in markets this year.

AI 312

AI Generative AI Venture Capital SaaS 312

SaaStr

SEPTEMBER 13, 2020

373: Bessemer’s 5th Annual State of the Cloud Report returns for a definitive look at the cloud industry today. We want to take you through the cloud journey over the last several years. Now, the cloud index fell along with it. If you go back to before 2014, what you see is the power of the cloud.

Sales Hiring 232

Sales Hiring Scale Payments Cloud 232

SaaStr

NOVEMBER 1, 2022

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. For application, it’s more demand gen followed by brand marketing. Example 1: your retail customers may not want to be hosted on a certain cloud vendor. 22 Things We Learned at SaaStr 2022.

Scale 293

Scale Sales Hiring Underperforming Technical Team Cybersecurity 293

SaaStr

JUNE 19, 2021

In this SaaStr Build panel, three cloud marketing and business leaders share tips to craft the perfect customer profile for your SaaS business. Read on for advanced learnings from Carilu Dietrich (Board Advisor at 1Password), Katrina Wong (VP of Product Marketing at Segment), and Isabelle Papoulias (CMO at Mediafly).

Sales Hiring 236

Sales Hiring Scale Marketing Sales 236

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit?

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

SaaStr

DECEMBER 30, 2022

Not all products are made for enterprise customers. Instead, focus on understanding your target market. . The best way to achieve product-market fit is to study your audience as early as possible and comprehensively overview customer segments in your niche. It’s a waste of time to try to get everyone interested.

Scale 245

Scale Scaling Revenue Enterprise 245

Hitenism

NOVEMBER 7, 2016

In 2006, after Amazon Web Services (AWS) helped pioneer what we now call the cloud, product development changed forever. According to the Wall Street Journal , the cloud unit has pushed “Amazon to record profit.”. Amazon achieved such success by taking a “working backwards” approach to product development.

AWS 189

AWS New CTO Scale CTO 189

SaaStr

DECEMBER 23, 2022

For one thing, Samara asked themselves if there truly was a big market opportunity. Secondly, they still needed to confirm that they had a robust product-market fit for the region and if the marketing motion remained the same. You can’t assume that your product works everywhere. Be curious!

Scale 237

Scale Engineering Marketing Scaling 237

SaaStr

JUNE 7, 2021

Today, Veeva is at $45B Cloud juggernaut dominating pharma and life science Cloud applications. But back in 2017, CEO and co-founder Peter Gassner joined us after Veeva had recently IPO’d with a market cap less than a tenth of that size. We provide a variety of cloud solutions for them. Peter : 2002, I guess or so.

Sales Hiring 339

Sales Hiring Underperforming Technical Team SaaS Headcount 339

SaaStr

AUGUST 12, 2020

So, we studied what they were doing very closely, I read, Mark Benioff has a great book called Behind the Cloud, which I recommend to everybody. Salesforce is the most successful cloud software company, and so it’s worth I think learning from the things that they’ve done.

Startup 293

Startup Software Review Scale Systems Review 293

Chart Mogul

MAY 18, 2021

But now evaluating and adopting new technology is less intimidating to industries that have traditionally – for one reason or another – not been cloud first. Here’s the episode: Related posts: How do you know when you’ve reached Product-Market Fit? How to Run Sales in the Era of Product-Led Growth.

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Product Marketing Marketing Interviewing Technology 59