Remove Communication Remove Customer Success Remove Payments
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.

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Digital marketing for SaaS providers: How to promote Embedded Payments

Payrix

You’ve decided to offer Embedded Payments to your customers. Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. However, to capture success you’ll need to promote your new payments offering with customers and prospects.

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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. The traditional SaaS model doesn’t always scale, and not every company has all the bells and whistles to fund marketing, sales, and customer success teams.

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Navigating Your SaaS Transition: 5 Insights From Stardock’s Experience With FastSpring

FastSpring

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Integrating customer-facing subscription management tools on your own site.

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Avoid Global Tax Headaches With FastSpring: A Customer Success Story

FastSpring

FastSpring is a merchant of record that can help you easily grow your business internationally. We provide an all-in-one payment platform for SaaS, software, video game, and other digital product businesses, including VAT and sales tax management, payment localization, and award-winning consumer support.

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A data-driven framework for customer success renewals forecasting

ChurnZero

Customer teams have more data at their fingertips than ever before. And the shift to better integrate CS and sales is well underway. What do our CS leaders and teams do with mountains of historical, behavioral, and customer journey data? Onboarding and retention strategies are standard practice. Where can you start?

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Solving the number-one blind spot in customer success

SaaStr

The promise at the heart of the SaaS business model has always been that by sacrificing relatively large one-time payments, you’d maximize revenue over the long-term lifetime of the customer. In four letters, the promise of the SaaS model is CLTV (Customer Lifetime Value). The Customer Success Paradox.