The Daily Egg

AUGUST 16, 2022

Effective email marketing is crucial for success in the ecommerce space. It’s one of the best ways to communicate with both current. The post The Complete Guide to Ecommerce Email Marketing appeared first on The Daily Egg.

Marketing 310

Marketing Communication 310

Tom Tunguz

JUNE 22, 2022

For web3 startups to thrive, their marketing teams will need to spend marketing dollars to acquire users efficiently. Existing marketing technology won’t work for web3. Web2 marketing employs the cookie as the primary identifier of a person, not a wallet. Advertisers seek to optimize their marketing funnels.

Blockchain 355

Blockchain Marketing Advertising Government 355

SaaStr

FEBRUARY 12, 2024

Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer. More here: I Hired My VP of Marketing at $20k MRR. Strong Disagree.

Product Marketing 276

Product Marketing Marketing Scale Communication 276

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 290

Enterprise Marketing Sales SaaS 290

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

Sales Hiring 306

Sales Hiring Startup Marketing Technical Review 306

SaaStr

OCTOBER 10, 2022

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.

Scale 328

Scale Sales Hiring Venture Capital Marketing 328

SaaStr

MARCH 4, 2021

But, I know many of you have never hired a head of marketing before. There are basically 3 types of SaaS and business web marketers. Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. Why’s that?

Sales Hiring 357

Sales Hiring Scale Marketing Branding 357

SaaStr

OCTOBER 1, 2023

Last week we had a great one with Jessica Gilmartin, Chief Marketing Officer of Calendly, check it out here. This week we have Sean Falconer, Head of Marketing of Skyflow! #1. Sean Falconer has over 15 years experience working in research, engineering, product, developer relations, and marketing.

Marketing 288

Marketing Engineering Communication Development 288

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

B2B 306

B2B Branding Marketing B2C 306

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 263

Scaling Marketing Management Branding 263

SaaStr

JUNE 20, 2021

Meet Klaviyo –– a heavyweight industry player in the next generation of eCommerce and customer communication. These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. As time went on, their customers began asking about integrations to email and marketing apps. billion valuation.

Scale 317

Scale Marketing Consulting Pricing 317

SaaStr

DECEMBER 20, 2024

Providing a direct pulse on customer and market sentiment. Set clear goals to ensure that your frontline managers are executing properly in their interviewing and hiring cycles, and measuring the impact of their new hires every 6 months. Enabling and coaching reps on product positioning, systems, and ICP. .”

Sales Hiring 263

Sales Hiring Scale Underperforming Technical Team Sales 263

SaaStr

DECEMBER 4, 2024

Akshay Sharma, Head of Pricing and Monetization at Miro explained: “As you change the green side, your product, your features, go to market, your marketing, budget discounts, you have to change the pricing side appropriately so that you can achieve the goals you want.” ” So, How Should You Price?

Payments 290

Payments Pricing Scale Revenue 290

SaaStr

JULY 11, 2024

If it’s 40% small, 40% medium, and 20% large, you can project out what that might look like at $10M or $100M unless the market or you change it. If you have no medium or large customers, you’d probably do better to stay at the bottom of the market for now. Shopify stayed at the bottom of the market well past IPO.

Sales Hiring 291

Sales Hiring Scale Marketing Interviewing 291

SaaStr

JUNE 18, 2024

A lot of folks I talk to think I am “good at marketing”. Like many founders, there is a slice of marketing I am good at — the part I’m passionate about. 10 Things That Always Work in SaaS Marketing Now these days, that needs to be qualified. 10 Things That Always Work in SaaS Marketing Now these days, that needs to be qualified.

Marketing 305

Marketing Engagement Communication Data 305

SaaStr

MARCH 30, 2024

This week we have Rik Haandrikman, VP of Marketing at RevenueCat! #1. We’re on Salesforce , use Crossbeam for account matching with partners (big fan), and have connected SFDC to 6Sense for Account- and Intent Based Marketing. The post My App Stack: Rik Haandrikman, VP of Marketing at RevenueCat appeared first on SaaStr.

Marketing 284

Marketing ChatGPT Mobile Onboarding 284

Tom Tunguz

FEBRUARY 26, 2025

They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. Startups operate in newer markets where pricing standards haven’t been set. In addition, these new markets evolve very quickly, and consequently, so must pricing.

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

SaaStr

FEBRUARY 7, 2025

Speaker Bio Jason Lyman leads marketing at Customer.io, where he’s helped scale the platform to power over 35 billion customer interactions for 7,000+ high-growth companies. Before Customer.io, Jason built and scaled marketing teams at several B2B SaaS companies, with a focus on customer engagement and revenue operations.

Scale 276

Scale SaaS B2B Scaling 276

SaaStr

AUGUST 5, 2023

Drip-marketing is part of almost every start-up’s toolkit now, but it’s often just become an endless automated set of offers and product reminders. It’s often said only 10% of your prospects are really in market now, and ready to buy today, and that sounds right. Most don’t even do that in their longer-term marketing to prospects.

Outsourcing Services 246

Outsourcing Services Strategy Marketing Content Marketing 246

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Revenue 246

Revenue Scale Engineering Marketing 246

SaaStr

MAY 30, 2023

Monte Carlo’s CEO and Co-founder, Bar Moses, and Head of Content and Communications, Molly Vorwerck, engage in a captivating dialogue, drawing from their unique experiences at Uber and Gainsight. This is because Nike has mastered the art of storytelling, transforming their products into symbols of determination and athletic prowess.

Communication 241

Communication Innovation Technology Branding 241

SaaStr

APRIL 30, 2024

While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. You shouldn’t be adding a bunch of sales reps or spending a bunch of money on marketing if the economics aren’t sustainable. The growth engine from both sales and marketing should to be working before you add gas to it. days a week.

Scale 306

Scale SMB Sales Hiring Sales 306

SaaStr

MAY 24, 2024

Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment.

Sales Hiring 298

Sales Hiring Outsourcing Services Technical Review Scale 298

SaaStr

APRIL 20, 2025

Its the plan where everything goes rightyour team overperforms, the market aligns, and you hit the jackpot. C60 (Base Plan) : This is your core plan and the one you communicate to your team. This is where you build your operational model: sales hiring, marketing spend, product investments, etc.

Sales Hiring 165

Sales Hiring Sales Communication Revenue 165

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. You found product-market fit You’ve found product-market fit, and you’re scaling.

Sales Hiring 263

Sales Hiring Product Marketing Scale Marketing 263

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. PST, Kady shares the ten things that change in marketing as you scale.

Scale 280

Scale Scaling Sales Hiring Marketing 280

SaaStr

JANUARY 28, 2025

These leaders represent the cutting edge of generative AI, each approaching the market with a unique vision of how artificial intelligence can transform work. Their conversation offers a rare, insider view of the strategies, challenges, and opportunities driving the next wave of technological innovation.

AI Search 244

AI Search AI Artificial Intelligence Technical Review 244

SaaStr

JANUARY 26, 2023

Achieving sustainable growth in SaaS marketing is about balancing channels from a high-level strategy and a tactical point of view. Approach marketing as a whole, where all efforts can create something more significant than the sum of its parts. Marketing teams can scale up SEO-optimized content infinitely.

Scale 49

Scale Entertainment Marketing Construction 49

SaaStr

APRIL 6, 2025

In the early days, domain expertise was critical as the company established market credibility. They’ve since implemented more gradual transition plans with longer overlaps and clearer communication frameworks to mitigate disruption. “We underestimated the relationship disruption these changes caused,” notes Cuibo.

Scale 207

Scale Sales Hiring Sales Outsourced Development 207

FastSpring

NOVEMBER 27, 2024

A seamless, localized checkout process is crucial for converting potential customers, especially in global markets. By speaking your customers’ language, offering their preferred payment options, and providing transparency in pricing, your SaaS business can build trust, reduce friction, and ultimately win more sales in global markets.

Payment Methods 158

Payment Methods Merchant Services SaaS Payments Payments 158

SaaStr

AUGUST 15, 2022

communicate it effectively for investors to believe in it and provide you with the capital needed to bring it to life. . Payhawk’s CEO, Hristo Borisov, and VP of Marketing, Désirée Schildt, have cracked the code. We listen to what the market is saying.” Doing that shows you how big the addressable market is. .

Scale 245

Scale Marketing Scaling Communication 245

SaaStr

APRIL 22, 2022

Lean on customer feedback loops to guide through unfamiliar markets. They often understand the markets you are looking to address better than you do. Samsara’s tools allow customers to provide feedback directly to the company, allowing customers to be proactive in communicating their thoughts about the product.

Innovation 278

Innovation Wireless Scale Marketing 278