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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).

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4 Unexpected Learnings from Databricks’ Sales Growth Machine From Its VP of Sales

SaaStr

4 Unexpected Learnings from Databricks’ Sales Growth Machine Calendar scraping reveals top performers spend disproportionate time on new prospects – Databricks uses calendar data to track how their best AEs allocate time, discovering that overachievers focus on prospect development over existing accounts.

Scale 195
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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Neil Patel

But the answer more and more business owners are turning to is a simple one: outsourcing. Outsourcing is giving your work to someone else outside of your main business. You could even outsource by shipping a business process like manufacturing overseas. Understand Why You Want to Outsource. Make a List of Common Tasks.

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Best HR Outsourcing Services

Neil Patel

The best HR outsourcing services exist to make your life easier. How to choose the best HR outsourcing service for you. There are countless different HR outsourcing services to choose from. As such, different HR outsourcing companies specialize in different things and offer services targeted to a specific type of customer.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Rippling VP Sales Matt Plank (Pod 617 + Video)

SaaStr

In their outbound efforts, when Rippling team members emailed CEOs and founders of tech companies, they communicated how their offering wasn’t just another HR solution. Effective communication highlights a problem your customer base may still need to recognize. As a result, the company earned 2-3 times more per customer. “

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The Web3 Marketing Stack: The Next Big Wave in Crypto

Tom Tunguz

The behavioral patterns in web3 differ driven by anonymity, communication patterns on discord and telegram, and the consequences of using tokens as user acquisition, as governance votes, and currency. Ad Networks educate users about new projects while providing revenue to Publishers, application developers and content publishers.

Marketing 355