Buffer Resources

FEBRUARY 1, 2024

Social media growth isn’t one of them. If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work. Does it stand out even in thumbnail size?

Social Media 124

Social Media Branding Trends Engagement 124

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 136

Social Media AI Search Systems Review Innovation 136

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 136

Social Media AI Search Systems Review Innovation 136

The Daily Egg

JUNE 11, 2020

By using helpdesk software to facilitate communication, users can contact your team with live chat, email, phone, and via social media. If a customer has a problem or needs assistance, they can reach customer service representatives through a virtual helpdesk. Helpdesk software […].

Software Review 336

Software Review Software Social Media Customer Support 336

Buffer Resources

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 137

Social Media Technical Advisors Strategy AI 137

Buffer Resources

MARCH 28, 2024

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. What is a social media crisis?

Social Media 123

Social Media Branding Banking Communication 123

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 139

Social Media Entertainment Trends Branding 139

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 139

Social Media Entertainment Trends Branding 139

Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 121

Social Media Sales Hiring Branding Technical Review 121

Buffer Resources

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Read more Teen Digital Behavior Insights A study revealing that most U.S teens spend around 4.8

Social Media 118

Social Media Payments Payment Services Payment Methods 118

Buffer Resources

JULY 11, 2024

While LinkedIn is a little more forgiving than other social media platforms , I’ve been consistently publishing two or three posts per week for most of that time, bar a week or two off here and there while on vacation. Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar.

Branding 123

Branding Social Media B2C Engagement 123

Buffer Resources

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 118

Social Media Trends Branding Technology 118

Buffer Resources

AUGUST 6, 2024

I quickly saw how much more impactful this approach was, how showing up for podcast interviews and other media opportunities and offering my unique expertise and point of view on PR and business-related topics made new clients much more excited to work with me. 

Social Media 114

Social Media Business Leadership Sales Hiring 114

Tom Tunguz

MARCH 3, 2020

Social: social media. Community: how vibrant is the customer community? Communication: how effective is the lifecycle marketing effort to existing customers? Comms Marketing. Design: to what extent does the marketing team have access to the right designers? PR: public relations strength. Customer Marketing.

Underperforming Technical Team 340

Underperforming Technical Team Marketing Scale Social Media 340

SaaStr

JANUARY 20, 2023

pic.twitter.com/73p146F4dS — Jason Be Kind Lemkin  (@jasonlk) January 19, 2023 So somewhat frequently I’ll see a VC just get burned and hazed on social media for saying something like, “The best founders respond almost instantly.” ” Or, “The best founders get back to you ASAP.”

Social Media 344

Social Media Enterprise Communication Sales 344

Incredo

MARCH 11, 2020

Social Media Social media’s power simply cannot be ignored in this day and age. Use social media to educate your community and members and post updates about the organization. There are many tools available that make social media management very simple and easy.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

Buffer Resources

SEPTEMBER 5, 2024

While our team is still fully remote and distributed—Hailley Griffis, our head of Content and Communications, is based in the U.S., We use different tools and processes, although our commitment to transparency and frequent communication is still essential.  

AI Search 105

AI Search Social Media Systems Review Technical Review 105

User Pilot

JULY 7, 2024

Wondering which customer communication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customer communications management software is and what to look out for when selecting one. Respond.io – best customer communications software for B2C companies.

Communication 105

Communication Software Review Software Management 105

Intercom, Inc.

JANUARY 21, 2020

I examined the first screen that loaded in 25 popular iOS apps across a variety of use cases (such as social media, retail, services, personal finance, and more). If the text we see in our apps weren’t communicating something valuable, then it wouldn’t be there. Fitness: (Fitbit, Strava) 35.3%. Travel: (Airbnb, Ryanair) 35.5%.

Mobile 291

Mobile PayPal Social Media Underperforming Technical Team 291

SaaStr

JULY 6, 2022

Front is a communication hub that helps teams work better with customers. The app connects all communication channels (social media, email, live chat, etc.) A weak point they found was communication, particularly with email. And so, the idea for Front was born. Investors, the Enterprise Space, and Sales Strategy.

Enterprise 261

Enterprise Sales Hiring Social Media Communication 261

Incredo

JANUARY 21, 2020

Here’s an example from Mondovo, SEO and social media tool. . What is making conversational marketing a success? Businesses are still using email marketing, social media marketing, even PPC ads for their SaaS. They carry on conversations with our teammates about new features and communicate their feedback. ”. #4

Marketing 313

Marketing SaaS Social Media Customer Support 313

User Pilot

OCTOBER 19, 2024

Enhances your brand reputation As of this year, over 70% of people in the US use social media. An excellent social media review is a powerful marketing tool. Similarly, you want to communicate clearly and honestly about your products, features, and services. Userpilot review on G2.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Intercom, Inc.

AUGUST 20, 2020

Both her book Resonate: For Anyone Who Wants to Build an Audience and her documentary short Attention for Sale offer insights into how we are changed by ubiquitous technology, both individually and collectively – social media has transformed how we engage with one another, and that widespread, constant engagement is harming our focus.

Technology 243

Technology Telecommunications Social Media Entertainment 243

Intercom, Inc.

AUGUST 13, 2020

Nowhere is this shift in power from brands to customers more apparent than on the internet’s favorite public playground: social media. Fast food chain Wendy’s is a prime example of this evolution in customer communication, now boasting a following of 3.7 million thanks to their cheeky Twitter presence.

Scale 209

Scale Branding Social Media Technical Review 209

User Pilot

APRIL 15, 2024

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. TL;DR Customer communication pain points refer to the problems customers encounter when trying to get help through your support channels. Analyze customer data and improve in-app communication with interactive guides.

Communication 105

Communication SaaS Payments Payment Methods Payment Solutions 105

SaaStr

JANUARY 9, 2023

Also, don’t restrict yourself to just one marketing channel in your communications. Tactic #5: Uplevel your social strategy. Your social media handles should not only indicate an online presence. Use social media to reach your target audience, engage with them, and keep tabs on industry trends.

Social Media 246

Social Media B2C Marketing B2B 246

Buffer Resources

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Honorable mentions If you’re lucky enough to be featured in any media or win an award, share the good news!

Social Media 116

Social Media Interviewing Branding Trends 116

SaaStr

DECEMBER 20, 2023

Henry’s found that with SMBs and startups, they’re typically consuming content on social media, primarily LinkedIn, while Enterprise customers aren’t consuming that messaging on social media. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs.

New CTO 312

New CTO Scale Sales Hiring CTO Hire 312

Intercom, Inc.

MAY 13, 2022

These are points in which a customer comes in contact with your brand and where you can communicate with them to grab their attention. . At each phase of the customer journey there are touchpoints. A lot of times companies go even deeper when mapping customer journeys.

Social Media 223

Social Media Branding Engagement Communication 223

Incredo

NOVEMBER 28, 2019

That is not what social media is made for. Customers – also B2B – turn to social media for a more humanistic way of communication and interaction. HOW TO USE SOCIAL MEDIA TO INCREASE YOUR SAAS COMPANY’S SALES. Thus, their ads and posts are boring and not relevant.

Social Media 200

Social Media SaaS Advertising B2B 200

SaaStr

JULY 7, 2023

Tactic #1: Build A Segmented Communication Plan A common segmentation practice is to segment based on a customer’s upsell potential or to create nurture programs that expose them to new products and features. Give them a reason to advocate for you — ideally on social media. No mass communications. That’s it.

Retention 242

Retention Software Review Revenue Systems Review 242

SaaStr

AUGUST 28, 2021

Know your goals & communicate them to your team. Then start browsing the list of sponsors on the site and look to social media channels, leveraging the event hashtag to figure out who’s talking about the event and kickstart the conversation. Give their advice a shot and watch your pipeline grow!

Social Media 284

Social Media Software Review Engagement Enterprise 284

SaaStr

JANUARY 8, 2022

I think with all the social media we have out there, it’s way easier to understand what your buyers are looking for and make sure you know that, too. So don’t be afraid to just put yourself out there because you just never know what’s going to happen. Know something about their business, do your research.

Scale 274

Scale Sales Recruiting Sales Hiring Scaling 274

User Pilot

MARCH 30, 2025

Writing convincing app descriptions that perfectly communicate the value of your app. Its also possible to advertise your app on social media ads (say, Facebook, LinkedIn, etc.) Reposting reviews, case studies, and testimonials adds authenticity and social proof, making it easier to convert new users. If its below 1.0,

Mobile 66

Mobile Acquisition Software Review Social Media 66

Stax

JULY 9, 2024

Contactless payments are powered by near-field communication (NFC) technology. Social media payments Small businesses doing big things through social media are harnessing the built-in mobile-commerce solutions that some social media platforms enable. What makes social media payments unique?

Payment Methods 163

Payment Methods Payment Services Merchant Services Payment Solutions 163

Intercom, Inc.

APRIL 26, 2022

Therefore, customer experiences should reflect that – whether that’s in-store, online, on social media or elsewhere. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website.

Payment Methods 219

Payment Methods Payment Services Payment Solutions Payments 219

Incredo

JANUARY 14, 2020

Say you want to know how videos can help you increase the impact of your social media ads. But now we are doing online advertisement, SEO, blogging, guest blogging and social media. You submitted your email address/phone number and downloaded that free resource. We used to rely a lot on offline activities as a startup.

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239