Remove Company Culture Remove CTO Hire Remove Mobile
article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

So they decided to implement a simple swipe system that allows users to mark expenses as they come in on their mobile phone. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. As a result, they had difficulty separating work and personal expenses.

article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

So they decided to implement a simple swipe system that allows users to mark expenses as they come in on their mobile phone. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. As a result, they had difficulty separating work and personal expenses.

article thumbnail

Learning to Love the Art of Sales (As a Technical Founder) with Ross Mason, Founder of MuleSoft (Europa Video + Transcript)

SaaStr

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. It came from pretty humble beginnings.