Intercom, Inc.

APRIL 12, 2018

Design thinking at its core is about approaching product design from a human centric lens, and it’s the same thing with growth marketing. Product managers and growth marketers have a tendency to try to solve problems convergently, by changing aspects about what is already there in the product.

Business 215

Business Branding Startup Leadership 215

OpenView Labs

DECEMBER 21, 2020

. “My predictions for 2021 trends: Companies continue to become more and more data-savvy due to better tools, clearer understanding of how to do it, and more of the world interacting digitally. ” –Jeff Beckham, Head of Product and Content Marketing at Mixpanel. Francesca Krihely, Senior Director, Growth Marketing at Snyk.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Want to see more content like this? Join us at SaaStr Annual 2020. Laura Bilazarian | SaaStr Venture Partner @ SaaStr and Former CEO @Teamable. Gaetan Gachet | SVP of Sales @Algolia. FULL TRANSCRIPT BELOW. Laura Bilazarian : Good morning.

Scale 144

Scale Sales Hiring Sales Recruiting Technical Advisors 144

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52