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The SMB Decision: In-House vs. OutsourcedSales Development. As a high-growth SMB, your number-one focus is consistent sales. For business owners and margin-focused executives deciding on how to structure their outbound sales program, it comes down to one thing: cost. Salary and benefits costs. Software costs. Data costs.
Due to high records in the cost of customer acquisition, brands have become much more invested in developing strong customer relationships. Because they’re on the front lines of your company and addressing the needs of your customers, your customer success team needs to be able to make high-level decisions and act on them quickly.
This is a nightmare for sales motivation, as employee productivity peaks at 3-4 hours of work and falls sharply after 6-7 hours. Invest in the Right Tools. Without the right tools, it’ll be impossible to set your sales reps up for success. Regular overtime leads to burnout, stress and failed deadlines, which are never fun.
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