The Innovator's Dilemma for SaaS Startups
Tom Tunguz
APRIL 8, 2015
These distribution advantages take many forms: a simpler product (Box vs Sharepoint); mobile app store distribution (Expensify vs Concur); content marketing (Zendesk vs Oracle/Peoplesoft). Total Compensation, $k 75 250. In short, new startups leverage a distribution advantage to acquire SMB customers at scale. Inside Outside.
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