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New ARR and CAC in Price-Ramped vs. Auto-Expanding Deals

Kellblog

I’ve been asked about this a few times lately, less because people value my accounting knowledge [1] but rather because people are curious about the CAC impact of such deals and how to compensate sales on them. The question on my mind is how do I look at this from a new ARR bookings, ending ARR, CAC, and sales compensation perspective?

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What is GAAP Accounting?

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Revenues This was mentioned in the introductory paragraph of this article. Using GAAP’s revenue principle, revenue should only be reported when it's recognized. This often has an impact on SaaS businesses with deferred revenue streams. Matching GAAP principles govern how revenues are matched with expenses.

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The Best SaaS Blog Posts and Resources Library

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Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS by Ben Murray, The SaaS CFO SaaS revenue recognition is an ongoing priority for SaaS accounting teams. However, most SaaS companies I have spoken with are incorrectly recording their most important revenue stream. How Much Should You Pay Yourself?

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