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As a startup scales, the importance of infrastructure engineers simply can’t be overstated. Today he’s leading Foundation Engineering at Stripe. Previously, Will was an engineering leader at Digg and then at Uber, where he scaled infrastructure engineering from a small team to more than 70. product called Yahoo!
These companies resell the solution and bundle services around the solution to add value to the customer. They make their money on the margin from the software’s resell and their services to the end-customer. This approach works well when the licensee is required to host but prefers to outsource the DevOps. Customization.
One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?
In more mature software companies, we see oversized returns for companies that are moving to software-as-a-service subscription models (see Figure 1). While there were some worries that the transition to the service subscription model would reduce software’s traditional stickiness, those concerns may have been overwrought.
It coincides with achieving faster revenue growth at scale, building a truly customer-centric culture, and enabling a land-and-expand business model. The complexities are analogous to making the leap from on-prem to SaaS; it requires changes in go-to-market strategy, financial planning, sales processes, compensation models, and much more.
Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. What works?
* How does David think about scalingsales teams? How does one know when is the right time to hire your first sales reps? What have been his lessons on optimizing payback period for sales reps? How should founders think about sales rep compensation? Why is 12 months so crucial? Harry Stebbings: Absolutely.
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