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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. For many founding teams, pricing is one of the most difficult and complex decisions for the business. Startups operate in newer markets where pricing standards haven’t been set. Maximization (Revenue Growth) - maximize revenue growth in the short term.

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Thanks to Carta, Make, Outreach, SAP, and Worldline for Sponsoring SaaStr Europa 2023!

SaaStr

At SaaStr, our partners are an integral part of our events. Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.

Scale 245
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Navigating PCI DSS Controls: Your Path to Secure Payments

Scytale

Did you know that the total value of losses due to fraudulent card payments worldwide – including both credit and debit cards – is expected to reach $43 billion by 2028? Thats an astronomical number, and businesses accepting card payments must take security seriously to avoid falling victim to fraud.

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC. Built out a bunch of the orb across product, data, analytics to do much of the same work, to drive retention and monetization.

Payments 113
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3 Key Ingredients of a Sales Compensation Plan

Tom Tunguz

Like most things in a startup, a sales commission plan should evolve as the company scales. For example, as Mark Roberge, CRO of Hubspot, wrote in The Sales Acceleration Formula , Hubspot adopted three different sales compensation plans throughout its early evolution which embody the three key ingredients of a sales compensation plan.

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A Surprisingly Powerful Mechanism for Growing a SaaS Startup

Tom Tunguz

Cash is the lifeblood of startups. The chart above contrasts the difference in a hypothetical startup’s cash position over the course of 24 months. This hypothetical startup generates $50K in MRR in month 1, grows by 15% month over month and burns $300k per month. The startup has just raised $6M in Series A financing.

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. How do you understand really if cloud marketplaces are right for your startup? Jabari Norton. Rico Mallozzi. Crowdstrike.

Scale 262