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This is the dynamics followed by all the companies selling tangible products and the software companies too continued with the same momentum in their initial days until the advent of SaaS based customer engagement model. . The Saas customer engagement model has opened new avenues for business growth and sustainability for the companies.
Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. Technology Enables Strategy; Doesn’t Define It. Sales Process Engagement.
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