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Another top mistake SMB folks make trying to sell enterprise. You have to be careful to pair that with someone strong to manage the relationship, that has more time and that also can be trusted. As a founder, you’ll just run out of time to properly manage key customers and partners yourself. Are we sure?
From contract signature to launch. Touching it, playing with it in a way a CIO or CTO might not before? We are still heavily oriented to SMB and to entrepreneurs. You say that Shopify is an SMB customer when I see 29%. I think Slack the majority of their revenue is enterprise even though their roots is SMB.
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
250: Peter Yared is the Founder & CEO @ InCountry, the startup that allows you to operate globally with data residency as a service meaning they store your mission-critical data in it’s country of origin, without compliance. Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud.
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