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How Dialpad Hit $300M ARR by Building Their Own AI Stack: 5 Key Learnings

SaaStr

They: Started with clear use cases Built a strong data foundation Focused on measurable customer value Invested consistently over time Maintained a human-centric approach For SaaS companies looking to leverage AI, the key is to start building your data advantage now, even if you’re using third-party tools.

AI 262
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The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

SaaStr

Build the Right Team for Enterprise Success Enterprise selling requires a fundamentally different skillset. But the rewards – higher retention, bigger deals, and ultimately a much larger TAM – make it worth the investment. If one does and one doesn’t, you know it’s the person not the motion.

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5 Tips for Successful Upmarket Expansion with Thoropass CRO and Head of Demand Gen

SaaStr

If you’ve moved upmarket before, you know this isn’t an overnight success kind of thing. It could be a 6-month, 12-month, or multi-year venture, so you want the cash to invest in an upmarket strategy properly. Has someone there sold into this new ICP, whether an industry vertical or a larger customer base? Look at your team.

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From Startup to $500M CARR: How Braze Scaled a Growth and CS Team

SaaStr

From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customer success team. This shifted from doing odd jobs to a deep focus on customer success and scaling teams around customer success. You don’t have to leave as the organization scales.

Scale 291
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From PLG to PLG+SLG – How Lucid Scaled to 70M+ Users

SaaStr

The PLG principles that are foundational to Lucid were defined, but what these customers needed was: An easy, fast path to user value Simple pricing and seamless expansion Widespread discoverability Lucid employs a freemium model, converting users to paid plans early on. You can only handle a limited amount of hand-holding and customizations.

Scale 307
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Thanks to ChartMogul, ChurnZero, Cledara, Secureframe, and Verdane for Sponsoring SaaStr Europa 2023!

SaaStr

ChurnZero is the Customer Success platform and partner for growing SaaS and subscription businesses. You need an efficient way to keep your customers successful, reduce churn, drive adoption, and increase net revenue retention.

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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

The traditional SaaS model doesn’t always scale, and not every company has all the bells and whistles to fund marketing, sales, and customer success teams. By scaling your PLG motion, you can achieve higher revenue per employee because you aren’t investing as many dollars in messaging, marketing, and building the big sales teams.