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Turn Your Customers Into Your Marketing Engine The second breakthrough was making customersuccess the core growth engine. A self-reinforcing flywheel where successfulcustomers: Get promoted Tell their network Become champions Drive organic growth 3.
Lucid is the leading provider of visual collaboration software with over 70M users worldwide. Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company. This is where product-led sales comes in.
From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customersuccess team. In this AI moment we’re in, there are still many moments in scaling a company where intuition still matters. Everything customer facing that required product expertise lived under the umbrella.
At SaaStr AI Day 2025, Jim Palmer, Dialpad’s Chief AI Officer (and co-founder of TalkIQ, which Dialpad acquired), shared the tactical playbook they used to build and scale their AI capabilities. Here are the key learnings every SaaS company should know. Make this decision early.
Check out the low down on our sponsors for SaaStr Scale who are helping to make this event happen. Gainsig ht works to help businesses build deep and lasting relationships with their customers through their very own CustomerSuccess platform. Freshworks.
Scaling to $150M ARR and beyond is no simple task. Will this change as Grafana Labs scales? Grafana Labs still has features and capabilities they hold back that appeal to large enterprises, such as things around security and compliance. But they’re still one of the last remaining open-source companies at scale.
Build the Right Team for Enterprise Success Enterprise selling requires a fundamentally different skillset. If both succeed, you’re ready to scale. Master the Multi-Stakeholder Sale Enterprise deals aren’t won in a single meeting. If one does and one doesn’t, you know it’s the person not the motion.
With two weeks left to go until SaaStr Scale 2021, we’re looking at an incredible speaker line-up this year. Tickets to Scale are free, so be sure to sign up to join us live on December 15th! SaaStr Scale is dedicated to bringing you the playbooks for scaling to $100M and beyond. Mark Wayland, CRO @ Box.
Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. On top of considerable dedication, creating a scale-up requires a functional edge—a unique and unreplicable capability compared to the players in the industry.
These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. Another strategy we often see is moving from a PLG model to a sales assistive model with a more established sales team that can sell the product to the customer. . Set them up for success. .
Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. You get traction in the market and raise a round to build a marketing and sales team.
Product-led outperformers generate ten percentage points higher in ARR and 50% higher in valuations than sales-led growth outperformers. PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. How do you scale PLG? What does scaling Enterprise ARR mean?
One of the biggest frictions that comes up as you scale is … hiding things. Sales comes under pressure to hit the quarter, and wants to overdiscount (and hide the overdiscounts). Ops and engineering can feel like its easier to hide downtime and other issues from customers that weren’t online during the incidents.
One way is by talking to your customers and prospects. Ideally, you should have some customers at the upmarket deals if you go on this journey. Figure out what they care about, how they use the product, and how they describe success when using it. So, find sellers inside your sales org who can at least get you started.
We remain optimistic about the prospects of cross-border SaaS. Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. The promise of SaaS was healthy profitability at scale and yet we see companies with hundreds of millions of dollars in revenue burning cash. That’s too tactical.
This insight led Deel to focus on solving payments and compliance. Building revenue operations to support sales Deel had onboarded nearly 100 clients, reports showed good traction, and it was time to leverage this opportunity. Manage scaling issues by using data to plan ahead and being team and customer-obsessed.
Cecily Sackey, Senior CustomerSuccess Manager @ Capchase & Alex Pedraza, Head of New Business @ Capchase. How to Move Upmarket and Serve Multiple Customer Segments at the Same Time with Square’s Global Head of Sales. Ashley Grech, Global Head of Sales @ Square. with Notion Capital. Quite a day!
So we’re scaling up the final speakers for 2024 SaaStr Annual, Sep 10-12 in SF Bay! We’re also starting to roll out sign up for 100s and 100s Braindates and Mentorship Sessions now, look for an email in your inbox soon if you are signed up for Annual! We’ll post the top ones soon! May Habib, CEO and Co-Founder @ Writer.ai
Ensuring long-term success with SaaS operations and sustainable growth is difficult for most SaaS applications. It can be easy to consistently double revenue if you’re an early-stage company, but as you scale up, sustaining that becomes more difficult. Customer acquisition cost. Monthly/annual recurring revenue.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customersuccess, services, partners, and more.
But, as a business grows, teams may find that this success hinges on overcoming one final hurdle: building a financial stack. These days, as the business lead for invoicing at Stripe, Xie has earned her own stripes in navigating the unique challenges of building and thriving in the SaaS marketplace. Scale processes and distribution.
We have a rapidly growing customer base across several verticals, particularly financial services, HR, healthcare, and education. ChurnZero is the CustomerSuccess platform and partner for growing SaaS and subscription businesses. Justworks takes the busyness out of growing a business and alleviates the unknown.
But one thing is consistent across every product management role – a deep focus on the customer. . In recent years we have increasingly focused on upmarket, enterprise-scalecustomers. Customer behavior is more important than company size. At Intercom, we obsess about our customers’ success.
But it’s vital that in the service of our customers (especially the way we strive to serve our customers), we don’t ever overlook the experience of employees. In our first few years, when we were just taking off, we were scaling at supersonic speeds. As we did, we set our sights on larger customers. The result?
This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. Happy New Year! 2024, we’re officially here. Let’s get into it.
What’s the difference between sales enablement and Sales Engagement? As sales leaders figure out how to do more with less, 9 out of 10 sales orgs consider a Sales Engagement Platform (SEP) critical to their team’s success. What is a Sales Engagement Platform (SEP)?
In today’s data-driven SaaS scene, these can affect hundreds of millions of users and cause damage in the billions of dollars, and as compliance frameworks become requirements to do business, businesses are turning to third-party services that can help expedite and facilitate the process. SOC 2 compliance: A Beginner’s Guide.
Hypergrowth in today’s highly competitive and budget-constrained SaaS world may be less frequent now, but Vanta, the software tool empowering security companies to achieve compliance and manage risk, has defied the odds. With a multi-billion dollar valuation and a trajectory to double growth annually, Vanta is seizing the spotlight.
Does your CustomerSuccess team have a shallow view of onboarding? If you consider onboarding to be a success when a customer reaches their go-live date, then you need to dig deeper. It’s about transforming your customer’s business and delivering value, so you make their life better,” says Donna.
And they immediately began to see issues using PayPal as the foundation of their payment stack: “The moment we realized that our SaaS was going to be making more money in the next months, we realized that we had a payment issue, and we needed to be able to scale.” Here are important ways that FastSpring has helped NitroPack scale.
Too many customer teams are still relying on mismatched technologyand it’s holding them back. ChurnZeros latest CustomerSuccess Leadership Study found that technology adoption shifts depending on company size by revenue. A CRM is a great tool for sales operations, but it falls short for customersuccess needs.
Looking for the best customersuccess management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? TL;DR Customersuccess software refers to tools that help manage customer experiences and drive customers toward their desired outcomes.
You’ll also learn how leading SaaS companies are able to scale and thrive in this complex, dynamic environment. And the same customer challenges that we were being presented, which was: How do you scale? So one trend is just containers, Kubernetes and how that auto scales in a very seamless way wherever you are.
As the demand for CustomerSuccess surges within SaaS, so too does the need for effective leaders to spearhead this expanding function and steer its strategy and success. Over the course of the pandemic, CustomerSuccess has cemented itself as a central business driver of growth and profit. Follow Adi on LinkedIn.
Theyquestion the status quo, and relentlessly pursue their customers’ success, using ChurnZero software to power their initiatives and achieve breakthrough results. We’re delighted to introduce the winners of the 2024 ChurnHero Awards for customersuccess! Our customers are much happier too, says Dustin.
Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. It represents the culmination of ‘art’ and process, where the enterprise sales process is modified to better reflect the client’s unique and specific needs. What Is Enterprise Level Sales? Self Sales.
This score then determines how we’ll manage the relationship through onboarding and customersuccess, including whether they need further education on the benefits of marketing attribution or more advanced advice on how else our product can bring operational and strategic improvements across their business.”.
AI is the X-factor for your business, and it can lead to exponential growth. You can take tremendous advantage of AI and drive significant outcomes for your business in how quickly you get to customers and gain new ones. AI Adoption Barriers There are several unsurprising barriers large organizations are dealing with.
When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. They allow for massive scale and provide a captive subscriber audience that you can upsell. We provide data for modern sales and marketing teams across all the products they already use. Short on time? Matt: Correct.
If your new year’s resolutions included anything about scaling your business or expanding into other countries, then there’s a lot to be excited about at FastSpring this month. Made PSD2 Compliance Easy for Global Sellers. Early Access Launch of FastSpring Quotes for B2B Sales.
Defining the right CustomerSuccess Manager (CSM)-to-account ratio is a nuanced challenge. This applies to any customersuccess focused role assigned a portfolio of accounts. Getting it wrong impacts your Net Revenue Retention (NRR) performance, customer experience, and operational efficiency.
A J oint Success Plan is a simple but powerful tool for outcome-based customersuccess management. It’s designed to help solution providers align with their customers’ business goals and objectives. Customersuccess continues to evolve as a practice within companies that enjoy recurring revenue models.
Did you catch our CustomerSuccess and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use CustomerSuccess and SaaS metrics in a more nuanced and purposeful way.
Join Kevin Egan, Slack’s VP of North American Sales and Dannie Herzberg, Slack’s Director of Sales as they walk you through Slack’s Freemium to Enterprise strategies. Kevin Egan, VP of North American Sales @ Slack. Dannie Herzberg, Head of Mid-Market Sales @ Slack. Want to see more content like this?
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