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The world of Embedded Payments saw remarkable developments in 2024, shaping strategies and innovations across the industry. Takeaway #2: Inflation and surcharging compliance Ella highlighted the rising importance of surcharging as a response to inflation and escalating operational costs. There is a lot of material out there.
However, while certain services, like PCI compliance, are universally essential, others may vary in relevance across different verticals. So that’s where marketing led initiatives are going to generally help you get out in front of your customers, create the mindshare, the awareness, so that you can then use a customer success team.
Efficient SaaS vendor management enables them to eliminate wasted SaaS spend, mitigate data risks, track vendor performance, improve vendor relationships, and boost operationalefficiency. For example, your sales and marketing teams may be subscribed to different business proposal tools.
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