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We know for a fact that large enterprises in particular view security as a key component of a SaaS company proving itself as enterprise-ready : You, as a leader in SaaS company, need this certification because it’s so widely accepted and acknowledged as a prerequisite before they will purchase your software.
You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. There’s a general tendency among most frontline sales teams to sell to enterprises and become the next Salesforce. But only if you have the capacity or if your product is specially developed to solve their problems.
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