5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures
SaaStr
DECEMBER 5, 2023
When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs. Security — SOC 2 compliance is table stakes. You always have to build more relationships within the customer organizations Gong, as an example, started as an SMB platform and went to Enterprise.
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