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Julie Iskow, CEO of $600m+ public SaaS leader Workiva joined Norwest Venture Partners Sean Jacobson at SaaStr Annual for a deep dive on going More Enterprise. Just look at the numbers: Enterprise customers bring 95%+ best-in-class retention vs. 85% in mid-market. Waiting too long to start their enterprise planning.
The Next Big Thing in AI Compliance: What ISO 42001 Means for Your SaaS Company The Cold Hard Truth About AI Risk in SaaS Picture this: Your product team’s AI chatbot gets breached. It’s about getting your documentation right before you scale. It’s marketing gold and enterprisesales rocket fuel.
Lucid is the leading provider of visual collaboration software with over 70M users worldwide. Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company. This is where product-led sales comes in.
Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. Product-led outperformers generate ten percentage points higher in ARR and 50% higher in valuations than sales-led growth outperformers.
Scaling to $150M ARR and beyond is no simple task. Will this change as Grafana Labs scales? Grafana Labs still has features and capabilities they hold back that appeal to large enterprises, such as things around security and compliance. But they’re still one of the last remaining open-source companies at scale.
Enterprise data is the differentiator: While public data dominates foundation models, enterprise-specific data represents less than 1% but delivers exponentially more value when properly leveraged. IBM’s $7B Bet on Vertical AI and What It Means for SaaS Founders.
Check out the low down on our sponsors for SaaStr Scale who are helping to make this event happen. Grab your seat for their 12:30 PM PST workshop on Scaling with Speed: How to Streamline Your Revenue Operations with Conga. Check out Twilio during their workshop on December 9 at 10:30 AM PST while they discuss Driving Services at Scale.
Selling to enterprise is no easy feat, and it can be a lengthy, complex process. So how do you simplify and speed up your sales cycles? Michael Sindicich, GM of TripActions Liquid, understands what it takes to close big deals and boost enterprise win rates. Read on for Michael’s insightful advice for driving faster sales cycles.
Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. On top of considerable dedication, creating a scale-up requires a functional edge—a unique and unreplicable capability compared to the players in the industry.
Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. You get traction in the market and raise a round to build a marketing and sales team.
These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. This may look like moving from a mid-market business to an SMB, and eventually to an enterprise. One strategy for growth is launching new product lines and expanding the prospects who need your services.
The harsh reality: Most enterprises are adopting AI due to FOMO (Fear Of Missing Out) rather than for specific business outcomes. Project Selection: Where Enterprises Go Wrong Many companies stumble by deploying AI in high-risk, customer-facing applications first (like chatbots). This is exactly backward.
Replace manual GRC efforts, reduce costs, and save time preparing for audits and maintaining compliance. Drata is the world’s most advanced security and compliance automation platform with the mission to help companies earn and keep the trust of their users, customers, partners, and prospects.
At Saastr Annual, we hosted an Enterprise panel of AI leaders to share their experience and knowledge to help others understand how big companies think about and leverage AI. While the first generation of Generative AI is great, it’s not quite ready to solve Enterprise problems. What Are Enterprises Most Excited About Using AI For?
Avalara is a leading public SaaS company we probably should all know more about. Avalara manages a big problem — tax and related compliance automation. It’s in many ways the hardest way to do it (direct sales to SMEs), but like HubSpot, Avalara has made it work well. Long-tail look at how partners drive revenue.
But we haven’t done a deep dive on new learnings from Box at scale. New enterprise products have been critical to their recent growth. So let’s take a look at 5 Interesting Learnings at ~$800,000,000 in ARR: Box went enterprise well over a decade ago, but 45% of its revenue is still from SMBs, Mid-Market and Self-Service.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. The other thing is just.
In this new SaaStr series called “What’s new at…,” Jason Lemkin chats with WorkOS CEO and founder Michael Grinich about what it takes to be Enterprise ready in SaaS, building vs. buying, and who the stakeholders are in a B2D motion. They offer all the features you need to sell to Enterprise customers. WorkOS is 4.5 No, you can’t.
We remain optimistic about the prospects of cross-border SaaS. Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. The promise of SaaS was healthy profitability at scale and yet we see companies with hundreds of millions of dollars in revenue burning cash. That’s too tactical.
In this Ask Me Anything Part 1, Lemkin answers the questions: Many VCs talk about funding, yet you’re so focused on sales. Question #1: Why Are You So Focused On Sales When Other VCs Are Focused On Funding? That VP of Sales came out of Salesforce. Lemkin’s Hail Mary was hiring Brendon Cassidy when that first VP of Sales quit.
Facing Challenges Scaling AI 86% of CXOs say they will adopt AI and need it to move forward because it’s critical to their business. AI has been with IBM for 20 years, and now they have Enterprise-grade software. How to scale AI across your business. How to create a competitive advantage.
In a time where buyer behavior has rendered cold calling nearly obsolete, successful salesprospecting begins with using tools like live chat and social media to build relationships. He’d go on to become the VP of Sales at Sprinklr, guiding the company through its own high growth period, before striking out on his own.
6 Key Signs a VP Can’t Scale Beyond $5m-$10m ARR. Your Sales Efficiency Will Probably Plummet Toward $10m ARR. These Salesforce And Microsoft Vets Launched A New Startup Studio To Fund Enterprise Companies. California’s new privacy law could cost companies a total of $55 billion to get in compliance.
So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. Customers don’t expect as much in terms of security, compliance, etc. Don’t need as much sales experience on sales team. Enterprises take decades to go under. This isn’t going enterprise.
One way is by talking to your customers and prospects. Either way, ensure the demand gen team sits down with sales and decides which accounts to go after. Ensure you’re aligned with the sales team on what you want to accomplish as you go upmarket and build these demand gen strategies. #2: How do you figure that out?
Thousands of revenue leaders at leading companies, including Clearbit, WordPress, Zenefits and Miro use Rattle to make their teams more effective and forecasts more predictable. Remote makes it easy to manage international payroll, benefits, taxes, stock options, and compliance in 50+ countries. appeared first on SaaStr.
As a result, leading platform providers in the space are implementing strategic payment solutions to help generate more revenue from their existing customer base, create stronger relationships with users, and streamline the payment experience for everyone involved. This is common when outsourcing payments.
When payment partners fail to adapt to player demand and scale quickly, players leave your web shop empty handed, creating dissatisfaction that could have been prevented. We empower you to offload the complexity of global payments, sales tax and VAT compliance, player payments support, and more.
So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.
Join Kevin Egan, Slack’s VP of North American Sales and Dannie Herzberg, Slack’s Director of Sales as they walk you through Slack’s Freemium to Enterprise strategies. Kevin Egan, VP of North American Sales @ Slack. Dannie Herzberg, Head of Mid-Market Sales @ Slack. Join us at SaaStr Annual 2020.
Closing an enterprisesale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. It represents the culmination of ‘art’ and process, where the enterprisesales process is modified to better reflect the client’s unique and specific needs. What Is Enterprise Level Sales?
LLMs are fantastic first-pass filters and phenomenal classifiers that extract insight or build machine learning features from unstructured data like customer support conversations or sales calls. Meanwhile, regulation and compliance mean the governance burden only increases. Looker did this within the context of a BI system.
In our first few years, when we were just taking off, we were scaling at supersonic speeds. We got the opportunity to take a step back and think about how to build the team (and our tech) for scale. Although we have customers of all sizes today, including many enterprise businesses, that wasn’t always the case. We said no.
ChurnZero lets your CS team manage and expand accounts at scale with proactive, personalized engagement that helps every customer succeed. Our best-in-class app tools, automation, dashboards and reporting help you drive strategic customer conversations, boost productivity and scale effectively. appeared first on SaaStr.
In recent years we have increasingly focused on upmarket, enterprise-scale customers. Your biggest customers are likely in frequent contact with your sales teams, and there’s a risk that their feedback will carry more weight as an input into your product decisions. . Build for your customers, not your competitors’ customers.
As businesses grow and scale, they need to continue to earn and build on that trust in every way they can – but with rapidly expanding tech stacks, it’s not just their own company policies they need to monitor, it’s those of every company they partner with. Explore other articles in the series. Your data is our most critical asset.
And they were broken down roughly a third, a third, a third by targeting the SMB, the mid-market, and the enterprise. In the SMB, two-thirds use month-to-month, and in the enterprise, you’ve got two-thirds using multi-year. What we notice is that in the enterprise, it’s much more common to retain 90-100%.
Our thesis here is that there is a growing need for cybersecurity offerings for the SMB, the best way to deliver that offering is via managed service providers, and winning companies will take a platform approach to building products and features that are at parity to what enterprises have access to. And how big is your current fund?
The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? The sales reps were friends, and accounts were shared.
Most SaaS companies start with a free software offering – providing a preview of their product’s capabilities before encouraging their users to grow into pro or enterprise solutions. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Vidyard did the opposite.
Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. You can create whatever combined word you’d like for that to be the case.
But these days, there are so many innovative and impactful tools that can massively streamline your workflows and help to set you up for success as you scale. This is especially important for small teams, where you need to operate at a scale far beyond your headcount (without burning out your team by working around the clock).
In today’s data-driven SaaS scene, these can affect hundreds of millions of users and cause damage in the billions of dollars, and as compliance frameworks become requirements to do business, businesses are turning to third-party services that can help expedite and facilitate the process. SOC 2 compliance: A Beginner’s Guide.
As the co-founder and CEO of leading fintech company, OakNorth , – valued at over 1 billion – he has revolutionized lending for scale-up businesses through advanced data analytics, providing fast, flexible financing solutions for SMEs. million in funding and ranking 14th in the Startups 100 Index for 2025.
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