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Paddle’s Top AE’s Top Tips to Crush SaaStr Annual — and Other Events

SaaStr

These are the basics you have to get right if you are going to sponsor a big event — that many still don’t get right. ” The post Paddle’s Top AE’s Top Tips to Crush SaaStr Annual — and Other Events appeared first on SaaStr. I loved the list, so I’m “borrowing” it below.

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Thanks to Drata, OnBoard, Qwilr, RevSure, and Workato for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Replace manual GRC efforts, reduce costs, and save time preparing for audits and maintaining compliance. It enables companies to drive real time outcomes from business events.

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We are 14 days away from SaaStr Scale – meet our sponsors!

SaaStr

It is the last SaaStr event of 2020 and it sure has been a wild ride. Thanks to our partners and sponsors we have been able to take our events digitally – bringing together SaaS industry experts from across the world. Check out the low down on our sponsors for SaaStr Scale who are helping to make this event happen.

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The PLG Trap : Lessons Learned from Oliver Jay, former CRO at Asana

Tom Tunguz

More than 900 people registered for the event. The first is the clear demand from customers seeking security & compliance features. Last week, Office Hours hosted Oliver Jay, former CRO at Asana to talk about Avoiding the PLG Trap. The full recording is here or embedded below on the web.

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The Bar Has Gone Up: The New Era of HyperFunctional SaaS with Jason Lemkin

SaaStr

Security and compliance are strong, with Wiz turning down billions from Google. And we talked about security compliance. There is no downturn in security compliance. There is no downturn in security compliance. But Zscaler , CrowdStrike, Rubrik , for all of these folks in security compliance, there is no downturn.

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SaaS Companies That Organized Online Summits/Events: Key Takeaways

Natalia Luneva

Video marketing has developed into event marketing and now encompasses a much broader scope of content formats. I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; . What events they have organized; What the organizational process looks like; What results they have seen from their efforts.

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Fractional CROs and CMOs: The Only Times I’ve Ever Seen Them Work

SaaStr

They usually come in and handle compliance and oversight for an existing finance team that perhaps lacks the seasoned experience to handle models, venture capital and debt, prepare for an audit, etc. In any event — you’ve been warned. So the market is flooded with folks that are now “Fractional CROs” and “Fractional CMOs”.