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Of course, the true number depends on the marketsegment: sales, HR, payroll, expense management, etc. As a result of the fragmentation, SMB SaaS companies need to reach and market to 1,000 times more companies than their enterprise counterparts. Shifting from Customer Acquisition from Field Sales to Customer Support.
Full impact of new GDPR regulations and compliance laws – likely to hurt many outbound focused businesses who fail to comply. For example, you might write an industry-specific whitepaper with unique best practices. Unification of the tech stack – this is getting harder to do, how will it happen?
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